Martinis and Mascara is a lifestyle blog devoted to beauty, booze, fashion, food, and fun written by award-winning blogger Katie McBroom.
Martinis and Mascara gained national recognition when Katie was selected as a finalist in Allure Magazine’s 2013 Beauty Blogger Awards. She eluded elimination in all five rounds of the contest and was ultimately dubbed the Most Buzzworthy Blogger of the Year for producing the most viral content across multiple social media platforms.
Since then, the blog has been featured in multiple publications including BeautyHigh where the editorial team selected Martinis and Mascara as one of the 50 Best Beauty Blogs. Babble selected Katie as one of the 10 beauty bloggers in the prestigious Babble 100. Katie was also dubbed one of the “5 beauty bloggers you need to follow” by Giuliana Rancic’s FabFitFun. More recently, Katie was chosen as one of Lucky Magazine’s New Voices of Beauty. Additionally, Katie has gained international acclaim and was named one of the best beauty bloggers in the world by White Horse Digital and has been featured in Marie Claire Tawian.
Prior to launching Martinis and Mascara, Katie was a beauty product reviewer for the Gal Friday Product Panel, published weekly in the Palm Beach Post’s Accent section for over five years. During her stint on the panel, she was also a weekly radio guest on KOOL 105.5’s Mo and Sally Morning Show to share her expertise and discuss her opinion on the hottest beauty products on the market. She also contributed to publications including Tyra Banks’ beauty and fashion site, typeF.com, and has covered celebrity beauty news for DailyGlow.com. In addition to her beauty writing, Katie’s work has been published on sites including The Huffington Post.
Katie launched Martinis and Mascara in February 2012 to dish out her opinion on all things beauty and simply to chat about what she knows and loves! The blog consists of several components including Product Reviews, Beauty News, Beauty Advice, Makeup Tutorials, and original features like “Salon Spy,” where Katie receives treatments from salons all over the nation and reviews the service, salon, and overall experience. Katie also whips up themed makeup recommendations and cocktail pairings in her recurring “Wear This/Drink That” posts.
In addition to Martinis and Mascara, Katie (a retired Disney princess) also runs The Princess Perspective, a blog devoted to all things Disney featuring Walt Disney Company news, hotel and restaurant reviews, Disney home décor and fashion ideas, as well as park tips and vacation ideas from her experiences, both as a guest and a cast member.