Celebrate The Makeup Show’s 10 Year Anniversary with Makeup Week in NYC

TMS 10

The Makeup Show Orlando in 2012 was actually the first event of its kind that I ever covered for Martinis and Mascara, so TMS truly holds a special place in my heart. That’s why I’m especially thrilled to share the news of their 10 Year Anniversary festivities!

To celebrate a decade’s worth of artistry, education, and community, The Makeup Show will hold the first ever The Makeup Show Week in NYC. The event kicks off Wednesday with killer activities for makeup enthusiasts and experienced artists alike.  Hop on board a champagne fueled Beauty Tour around NYC, schmooze with beauty buffs at a gala dinner party, or immerse yourself in days of beauty education.

The Makeup Show Week, a seven-day celebration, will be filled with over ten unique, events led by some of the top makeup artists in the world. A highlight of the week will be The Makeup Show Gala held on Friday, May 1, where guests can enjoy an exclusive gallery presentation, seated dinner, a special performance and of course drinks and dancing. Rounding out the festivities will be the first ever Beauty Tour NYC on Tuesday, May 5, where participants can grab a glass of bubbly and hop on a bus where they’ll be taken to celebrity makeup artist James Vincent’s favorite beauty haunts in NYC, topped off with an intimate cocktail event at MAKE UP FOR EVER’s Pro studio with the legendary Dany Sanz. The schedule of events for The Makeup Show Week is as follows:

Day 1: Wednesday, April 29th – Hands-on workshops

  • Artisanal Beauty with Multidimensional Makeup with Danessa Myricks
  • Character Creation Through Makeup Design and Application with Joe Dulude II
Day 2: Thursday, April 30th – Signature Style Seminars
  • Unconventional Beauty with Danessa Myricks
  • Beyond Bridal with Esterique Aidan
  • Modern Glamour with Bethany Townes
  • Unforgettable Editorial with Orlando Santiago
  • New York Groove with James Vincent
  • Secrets of My Success: A panel of The Makeup Show Artists – This is complimentary and only open to those taking at least 3 other seminars. Stay late for this session and join some of your favorite artists to share personal stories over a glass of wine. 

Day 3: Friday, May 1st — The Makeup Show Gala

  • Join The Makeup Show for their 2nd annual ball to celebrate The Makeup Show’s 10 Year Anniversary with a touch of glamour, gorgeous makeup, the spirit of giving, and an opportunity to gather with the makeup community.

Day 4: Saturday, May 2nd — Hands-on workshops

  • Saturday is a day for full day hands-on workshops before The Makeup Show.

Day 5 & 6: Sunday, May 3rd and Monday, May 4th — The Makeup Show NYC

  • Sunday and Monday The Makeup Show NYC opens doors for full days of beauty, inspiration, and opportunity.

Day 6: Monday, May 4th — The Makeup Show Career Fair

  • Following the conclusion of the show, is The Makeup Show Career Fair which is limited to ticket holders of The Makeup Show NYC attending on Monday, May 4.

Day 7: Tuesday, May 5th — Beauty Tour NYC

  • Join celebrity makeup artist James Vincent through a champagne fueled ride around Manhattan and make stops along the way at all of this favorite makeup haunts. End the tour with legendary Dany Sanz at MAKE UP FOR EVER’s pro studio.

Amazing right?! Let me know if you’ll be attending any of the festivities! For additional information, hours, and prices of The Makeup Show week, visit www.themakeupshow.com.

Highlights from The Makeup Show Orlando (and my fav product finds!)


The last weekend in September, beauty industry leaders from around the nation flocked to the beautiful Peabody Hotel for The Makeup Show Orlando’s second year. The highlight of my experience there was the blogger preview on the Friday before the two day event where inspirational badass/celeb makeup artist/The Makeup Show Director of Artistry James Vincent shared his insight (and his amazing crop of favorite products).


My favorite seminar of the event was the “Make Up For Ever New Flash Palette Focus: Artistry for Every Day” by brilliant artist Lijha Stewart for Make Up For Ever. (If you read the Allure piece, you know that the Make Up For Ever flash palette is one of my top five favorite products!) Lijha demonstrated how to use the primary colors of the flash palette to formulate foundation colors from scratch. Color theory is my absolute favorite concept in makeup artistry, so I really enjoyed listening to her take on it! These palettes are so versatile and can also be used to create highly pigmented bright looks – from lip colors to cream blushes and eyeshadows. Love love love the Make Up For Ever palette and also the company’s approach to artistry.


I was also introduced to a few new brands that I was not already familiar with. Here are the new products I fell in love with on the showroom floor:

Breakups to Makeup Fashions and Accessories


The “I would cry, but my mascara is designer” shirt is my absolute favorite. I loove cheeky tees and these are so fun and stylish. They also carry a collection of stickers and makeup clutches. Love!

Z Palette


Z Palette eliminates clutter by creating a streamlined palette for all of your makeup products. It features a clear cover and a magnetic base so you can depot and store your faves all in one place! They come in a wide range of fun prints too. I need to stock up on some more!

Flutter Lashes


The Flutter lash styles are absolutely beautiful. They feature a collection of high quality false lashes made from different materials including mink and also synthetic styles.

Paw Palette


Sanitary procedures are imperative when it comes to makeup. It is sometimes easier to use the back of your hand than to switch to a palette… but this eliminates that problem! Paw Palette facilitates easy access with this wearable solution. And they’re cute too! 🙂

The Makeup Show Orlando Preview


Next weekend, some of the biggest names in the makeup industry will flock to the Peabody in Orlando for The Makeup Show. The two-day event, produced by Metropolitan Events & Production, features over 75 pro-focused brands as well as educational speakers, seminars, and workshops in a truly artistic setting. I had a blast last year at the Orlando debut of the Makeup Show and I can’t wait to attend again this year!

I’m also looking forward to all of the new product launches and fall collections that will be highlighted at the show next week!

NARS will introduce Eye Paint, a must-have for beauty lovers who want to elevate their eye look.  This versatile product will be available in 10 shades and can be used as an eye shadow, eyeliner, or even as an eye primer to intensify looks when layered with a powder shadow.

NARS Eye Paint group shot

Obsessive Compulsive Cosmetics will be showcasing their new fall color collection too!  This collection consists of six new Lip Tars and six new Nail Lacquers. Definitely make sure to stop by the OCC booth. I have a feeling these new shades won’t last!


I’m also excited to check out the exclusive brush set designed by Crown Brush and Oscar award winning artist (and one of my biggest inspirations) Ve Neill.


For a complete list of participating brands, educational speakers, schedule of events and prices, visit www.themakeupshow.com.

Now, who wants to go with me?!

I am delighted to let you all know that I’m running a Makeup Show ticket giveaway! One lucky winner will receive free entry to both days of The Makeup Show. See below to enter. The ticket giveaway will only run until Wednesday, so don’t wait too long. See you next weekend!
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Highlights from The Makeup Show Orlando

Last weekend, the Peabody Hotel welcomed swarms of talent and some of the best in the beauty industry to The Makeup Show in Orlando.  Martinis and Mascara had an absolute blast being part of over 2,000 beauty professionals who flocked to the stunning venue to soak up the latest tips and scope out exclusive products.

While it was the show’s inaugural year in “The City Beautiful,” The Makeup Show has traveled internationally to major markets including LA, NYC, Chicago, and Europe for several years. The two-day event, produced by Metropolitan Events & Production, features over 60 pro-focused brands as well as educational speakers, seminars, and workshops in a truly artistic setting. The Peabody’s convention hall transformed into a makeup mecca with walking art, serious shopping opportunities, and amazing talent at every turn.

Here are a few of my favorite sights from the show:

The explosion of artistry on the exhibit floor was accented by the live transformation of several models throughout the show. At the top of my favorites list is Lijah Stewart’s work for MAKE UP FOR EVER and Nick Wolfe’s expert body painting at the Graftobian booth.

A recent grad of the brand new MAKE UP FOREVER Academy in NYC was also showcasing some serious skill around the corner.

Several brands were launching exclusive pro-only products, so of course, I could not resist stocking up my kit with some of the latest and greatest. Participating brands showcasing their work and products included the Alcone Company, SmashboxCosmetics, and Temptu Pro, among many others. INGLOT previewed their Double Sparkle Rainbow Eyeshadows, MAKE UP FOR EVER launched Chromatix Mix (a range of liquid pigments that work to adjust the color of any liquid makeup product), Ofra Cosmetics launched 3D Eyeshadows, and AJ Crimson launched his Crème Foundation. I also couldn’t help scoring some glitter kits from Eye Kandy which carries just about the best mixing medium I’ve found for loose glitter application to date.

The artists on the teaching and speaking lineup included some of the best in the industry. Top artists in attendance included Johnny Lavoy, AJ Crimson, Maurice Stein, and Corey Castellano, and the Wolfe brothers.

One of my favorite speakers included Marietta Carter-Narcisse, makeup artist to Samuel L. Jackson on several of his films as well as other projects including Ghost and more recently, the indie flick Butter. LOVED her attitude in the “Dynamics of Film” seminar. In her responses to audience questions she paired the power of positive thinking alongside industry advice.

Face Off’s Roy Wooley was also on hand to speak about his specialty, prosthetic makeup, where he described how to incorporate prosthetics into beauty makeup and add dimension to avant garde looks. He later tended to his own booth where he showcased some of his work (including the creepiest little greeter I’ve ever seen).

And of course, I loved the Beauty and the Blog forum hosted by James Vincent, Director of Artistry for the Makeup Show, Beauty Editor for On Makeup Magazine, and contributor to countless beauty blogs. Vincent is also a badass makeup artist with a killer client list that includes everyone from Lady Gaga to President Barack Obama.

On the panel were several established beauty bloggers including the adorable Elessa Jade of Pursebuzz (and serious YouTube fame). Loved her in the forum and also enjoyed meeting her and checking out her adorable accessories in person.

Overall, the show was a big ball of fun and incredibly inspiring. Now, I begin the countdown to the next show on my list, the International Makeup Artist Trade Show in LA. Only 68 days to go!