Birchbox Opens Flagship Store in NYC

Birchbox Celebrates The Opening Of The Birchbox Flagship Store In NYC

You guys. Birchbox has a store now.

If you somehow missed the memo (or all of my other Birchbox gushfest posts), Birchbox was one of the first companies to revolutionize the industry and redefine the retail process by offering a personalized way to discover products.


The innovative subscription service has branched out into a traditional brick-and-mortar shop and I am all for it! The founders of Birchbox along with a slew of other famous faces celebrated the grand opening of the Flagship Birchbox store, located at 433 West Broadway in my favorite city, on Thursday. Co-Founders Hayley Barna and Katia Beauchamp were joined by stars like Jamie Chung, Abigail Breslin, Jessica Szohr, and Hannah Bronfman at the event.

The SoHo area store offers shoppers 150-250 different beauty brands including some of my favs like Smashbox, Supergoop!, and Cynthia Rowley.

I will be making a trip to check it out asap. If you go, let me know what you think! :)

Obsession of the Day: Supergoop!® City Sunscreen Serum


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goop I am the fairest person in South Florida (pretty sure that’s a fact), so I don’t play when it comes to sun protection. I also hate the sticky, heavy feeling that traditional sunscreens can give. Enter Supergoop! – my new skin saver! The Supergoop! City Sunscreen Serum is a light yet powerful serum that glides on smooth without that pasty sunscreen feel.

Both a moisturizer and a broad-spectrum SPF 30, it fights the signs of premature aging (like fine lines and sunspots) and prevents future photo-damage from UV rays. Supergoop!’s unique Hydrovotin 24 complex works with the skin’s own moisture mechanisms to increase hydration levels, while vitamins E and B5 heal past damage. This sunscreen serum is also paraben and fragrance-free — just what the doctor ordered for sensitive skin. It’s great for layering under foundation, but the mattifying formula can also stand alone on the days you’re not wearing makeup.


I discovered this beauty in the October Birchbox that I loved so much. The travel size I received is totally purse friendly, and I will definitely be replenishing my stash with the full size version from the Birchbox shop when it runs out.

Speaking of which, if you’re a big shopper like I am, you will love the Birchbox loyalty program! The more you shop, the more points you earn. The Birchbox Points program is designed to help you get the most out of your membership. You get rewarded for doing the things you already do: shop on Birchbox.com, refer friends to the program, and send feedback on your samples. Best of all, the points you earn can be used to purchase more full-size products!

But wait – there’s more! These awesome benefits I just mentioned aren’t just for subscribers. Birchbox is a great e-commerce destination with unique perks (like free shipping on sampled brands every month as well as the loyalty program) and is available for subscribers and non-subscribers alike. But it’s more fun to subscribe. :)

For more deets on Birchbox (and how addicted I am), click here. Happy shopping!

[Disclosure: This post was sponsored by Birchbox.]

October Birchbox Review

Advertisement photo(4) Remember how much I adore Birchbox? I just received the latest box full of new beauty discoveries – delivered straight to my doorstep. I am thrilled to share with you the goodies I discovered in the October edition of the beauty box.

If you missed my first gush-fest on this innovative concept, let me introduce you to the brand. Launched in 2010, Birchbox personalizes ways to discover, learn about, and buy the best beauty, grooming and lifestyle products. Basically, you get a box of the hottest new beauty goodies (in deluxe size samples) each month for only $10. They have also established a super easy way to purchase the full size items after you fall in love with the samples.

Here are a few of my favs from the October box:


Benefit Fakeup

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This is an ultra-hydrating crease-control concealer that disguises imperfections as it hydrates. The inner core is packed with highly pigmented concealer while the outer rim is filled with vitamin E and apple seed extract to keep the skin looking supple and not cakey. The versatile product is available in three shades and can even be used as a highlight or contour color, not just as an under eye concealer.

POP Beauty Aqua Lacquer

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I fell in love with the texture of the Aqua Lacquer by POP Beauty. It is a non-tacky gloss that delivers brilliant shine and beautiful subtle color. The Flowering Fuchsia shade is a beautiful hot pink that packs a goop-free punch on your pout. Love it!

Serious Skincare® Glycolic Gommage Extreme Renewal

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I am extremely picky when it comes to skincare, but I’m delighted to share that this Serious Skincare facial product is serious about meeting its product claims!  It’s packed with Glycolic acid, an alpha-hydroxy acid that penetrates the skin and weakens the lipids that contribute to the build up of dead skin cells, as well as malic and phytic acids, which reduce hyperpigmentation and inflammation. It smoothes and softens the look of the skin’s surface, helping your skin look younger after just one application.

ChapStick Hydration Lock in Vanilla Crème

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This new offering from ChapStick is actually one of the bonus Birchbox Finds – a mainstream product extra product added to the usual samples. I definitely agree with Birchbox’s love of this new innovation from ChapStick. Clinically proven to hydrate lips, the eight-hour balm also comes packed with antioxidant CoQ10 and healing vitamin E. It’s amazing for hydrating bare lips – or wear it under your fave lippie for the perfect primer.

Supergoop!® City Sunscreen Serum

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And last, but certainly not least, is the Supergoop City Sunscreen Serum. I loved this find so much that I decided to break it out into its own review. (Check back on Friday for the full details on this super good Supergoop!)

Ready to sign up to receive fun products like these once a month? Visit www.birchbox.com/shop/join to join Birchbox and start trying out high-end beauty samples from top brands!

[Disclosure: This post was sponsored by Birchbox.]

Happy Birthday, Birchbox!

birchboxlogo September marks the third anniversary of the innovative Birchbox brand, so I figured this would be the perfect time to gush over this awesome concept. If you aren’t already familiar, let me give you the rundown.

Launched in 2010, Birchbox personalizes ways to discover, learn about, and buy the best beauty, grooming and lifestyle products. Basically, you get a box of the hottest new beauty goodies (in deluxe size samples) each month for only $10. The women’s subscription includes everything from skincare to makeup and hair products, as well as fun non-beauty extras. Guys can also get in on the fun with Birchbox Man! The men’s subscription delivers top-tier grooming products in addition to lifestyle accessories ranging from hip socks to tech accessories. The men’s box is priced at $20 each month.

It’s a genius way to find new products without having to blindly shell out full retail price. Products can be expensive (trust me, I know!), so this is the perfect solution to gambling on products you may or may not like. Ever come home from the mall with a $50 tube of something that ends up collecting dust in a drawer? Birchbox eliminates that drawer clutter by exposing you to awesome new products and creating a super easy way to purchase the full size items.


My favorite part of the program is that it’s completely customized. When you sign up with Birchbox, you select personalized profile options, so each box is geared to your taste. When you are ready for more of the products you sampled, you can purchase full-size versions directly from the Birchbox Shop. They also have a generous loyalty program that rewards you every time you shop and all the brands in that month’s box ship free!

In addition to all of the product goodness, Birchbox features an extensive assortment of awesome content in the Birchbox Magazine. They also have a blog that features articles, expert interviews, videos, and editorial tips and tricks so you get the most out of your new products.

So, are you ready to discover your next everything? I just got my September box and I am loving it! Stay tuned for my review of the box. In the meantime, visit www.birchbox.com/shop/join to join Birchbox and start trying out high-end beauty samples from top brands!

But don’t just take my word for it – see what Birchbox is all about here!

[Disclosure: This post was sponsored by Birchbox.]
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