Allure Magazine’s 2014 Beauty Blogger Awards Officially Kicks Off Today!

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How appropriate it is that I’m getting ready to head back to New York as I share this news! I just heard from my pals over at Allure that the 2014 Allure Beauty Blogger Awards is officially in full swing! If any of you missed the memo (which, let’s get real, is probably not the case), I participated in the 2013 Allure Beauty Blogger Awards last year. I ended up earning the “Most Buzzworthy” title as well as placing in the top three overall. I had the time of my life in New York with Cara and Tati during our photo shoot for the October issue of Allure. I might have mentioned the contest once or twice if you would like a recap of the whole experience. 😉

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If you would like to give it a shot and see if you have what it takes to be Allure Magazine’s 2014 Beauty Blogger of the Year – the time is now! They’ve updated the eligibility requirements as well. Last year, bloggers who did sponsored posts could not enter. This year, you can! Of course, you have to stick to the FTC guidelines and be transparent with your readers regarding the financial relationships you have with companies/products. But you already knew that, right? (See the official rules for all eligibility information.)

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In addition to getting lots of career-boosting exposure during the five-week contest itself, one grand-prize winner will receive a trip to New York City, an invite to the annual Best of Beauty party, backstage access to a fashion show, a tour of Revlon HQ to preview new products, a special Allure 2014 Blogger of the Year logo to place on your own website, and a photo shoot—complete with professional styling—for a story that will run in the October 2014 issue of Allure.

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I will forever hold Allure and the Beauty Blogger Awards in my heart. The exposure from this contest has done miraculous things for my blogging career and it really was one of the best experiences I’ve ever had. So, I encourage my fellow beauty bloggers to get out there and enter! It’ll be fun, trust me. Visit allure.com/go/beauty-blogger to enter until 11:59 p.m. ET on February 25. Be sure to let me know if you enter so I can cheer you on! :)

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I was voted Buzzworthiest of the week in the Allure Beauty Blogger Awards!

buzzworthyfirstchallenge1Thanks to the votes, likes, tweets, and shares from all of you guys, Allure Magazine has dubbed me the Most Buzzworthy of the first challenge! My “My Beauty Obsession” challenge entry from the first week of the contest was the most viral and I couldn’t be more thrilled about that. Thank you so much to all of you who made this possible – please keep it coming! I’m super excited about being the Buzzworthiest for the first week, but this is still anybody’s game. Your continued support is appreciated now more than ever… especially since I took a real creativity gamble in the new challenge! Thanks to the votes, likes, tweets, and shares from all of you guys, Allure Magazine has dubbed me the Most Buzzworthy of the first challenge! My “My Beauty Obsession” challenge entry from the first week of the contest was the most viral and I couldn’t be more thrilled about that. Thank you so much to all of you who made this possible – please keep it coming! I’m super excited about being the Buzzworthiest for the first week, but this is still anybody’s game. Your continued support is appreciated now more than ever… especially since I took a real creativity gamble in the new challenge! Revlon Box

Round two of the contest began this morning with The Revlon Beauty Box Challenge. The fine folks at Revlon and Allure sent us a giant box of Revlon products and we were instructed to get creative and use our favorites to use in a video – using only the products they sent us in the box.

In my entry, I explain how to do a springtime smoky eye, and how to punch it up with a quick technique for achieving the two-toned ombre lip look. I did it a little unconventionally… so here’s hoping the judges think it’s creative and not too chongalicious! Click here to see what I mean. And don’t forget to vote while you’re there! Thanks again so much. Let’s keep this buzz going!! Bzzz…

[P.S. Don’t forget to vote for me, Katie McBroom, to help me become Allure Magazine’s Beauty Blogger of the Year! You can vote every weekday. Each week a new challenge will be posted on Monday at 9 a.m. It would mean the world to me if you could take a minute to do this! Remember, by voting for me you become eligible to win awesome prizes like a trip for two to Hawaii!]

Allure selected me as a finalist in the hunt for Beauty Blogger of the Year!

bbaGrab your martini glasses, girls – this is a reason to celebrate! Allure Magazine selected 10 bloggers nationwide in their hunt for the Beauty Blogger of the Year… and I’m included! I am so excited I can hardly type. Visit http://blogger-awards.allure.com/contestant/katie-mcbroom/ to see my profile page!

The winner of the Beauty Blogger Awards (presented by Revlon) gets a ton of killer prizes like a trip to NY Fashion Week, a ticket to Allure’s Best of Beauty party, a feature in Allure’s October issue, and my favorite prize – the opportunity to write for Allure for a year!

To win the grand prize I will be competing alongside other awesome beauty bloggers in a series of challenges over the next five weeks.  I will face elimination each week, so I need your votes to keep me in the contest!

Beginning April 15 (this coming Monday) at 9 a.m. you will be able to vote for me every day through May 17th at noon to help me avoid elimination. But wait, there’s more! Every time you vote for me you will be entered to win awesome prizes like a trip for two to Hawaii! Voters can also score fun goodies like Coach makeup bags, Clarisonic Aria skin brushes, and more! Watch my video below for more details.

Honestly, I’m already so honored to have been chosen… but winning the grand prize wouldn’t hurt! There are also prizes for the most “Buzzworthy” – meaning the blogger with the most Twitter and Facebook shares (via the Facebook and Twitter buttons on each weekly challenge). So, if anyone feels compelled to share my challenges via social media, I’m not going to stop you!

Thank you all for reading… and big thanks to Allure and Revlon for having me in this contest! Now if you’ll excuse me, I have to go squeal with excitement again.

Remember, voting begins 9 a.m. Monday and I will be posting the links to the first challenge first thing that day (if you haven’t already done so, add me on Facebook and follow me on Twitter where I will be posting them often!). In the meantime, enjoy my celebratory cocktail that I will be consuming later today. The concoction features some of my favorite flavors and is super easy to whip up – just remember the 3 Cs for celebration – Champagne, Chambord, and Citron! Cheers!

03_Chambord_Champagne Katie’s “OMIGOD ALLURE CHOSE ME AS A FINALIST” Celebration Cocktail

4 oz Champagne

1 oz Chambord

1 oz Absolut Citron

Pour ingredients in a cocktail shaker and shake over ice. Pour into a Champagne flute and garnish with a raspberry. Or whatever. Seriously, pour it into whatever you want… it’s a party! Woo-hoo!