The Makeup Show Holiday Pop-Up Shop NYC Returns This Weekend


The Makeup Show opens its doors to the public at the return of their highly anticipated Holiday Pop-Up Shop this Saturday and Sunday. For these two days, consumers and makeup artists alike can pick up beauty products offered at steep discounts and get their holiday shopping done for the fashionistas on their list. Some of the brands will only be offering these discounts exclusively at The Makeup Show Holiday Pop-Up Shop. I know I’ll be there to check out the goods and stock up on my makeup kit favorites!

The Makeup Show Holiday Pop-Up Shop will feature over 40 top beauty brands, each selling products at discounts ranging from 20 to 40% off.  Participating brands include Kevyn Aucoin, Stila Cosmetics, Crown Brush, Static Nails, Armour Beauty, INGLOT Cosmetics, MAKE UP FOR EVER, Temptu, Obsessive Compulsive Cosmetics, Mario Badescu, among many others.

The Makeup Show Holiday Pop-Up Shop is held on Saturday, December 6, 2014 from 11 a.m. to 6 p.m. and on Sunday December 7, 2014 from 10 a.m. to 5 p.m. at Metropolitan Pavilion, 123 West 18th Street, 4th Floor, in NYC.  Tickets are $25 each day, and can be purchased here. See you there!

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Get the Look: Victoria Beckham at the British Fashion Awards


All hail Posh Spice.

The fashion icon looked stunning earlier this week at the British Fashion Awards. Celebrity makeup artist Sarah Lucero created this gorgeous beauty look for Victoria Beckham at the event, where Poshy took home the “Brand of the Year” award.

Sarah’s inspiration for this look was “glossy glam.” She kept the focus on the eyes and brows. Soft, sultry, sexy eye makeup was the highlight of the evening’s look. Read on for the scoop on the beauty products she used to get this sleek effect…

BROWS: Stila Stay All Day Waterproof Brow Color in Dark was used to create a soft, feathery, fuller looking brow to frame the entire face and keep them looking natural. #browsonfleek

EYES: Smudge Stick Waterproof Eye Liner in Deep Burgundy and the Eyes Are the Window Palette in Soul were layered to create the eye look. Mile High Lashes Mascara completed the look.

FACE: Complexion was kept fresh. To enhance Victoria’s naturally glowing skin, Sarah blended Stila CC Cream with a foundation brush all over the face. Shape & Shade Contour Duo (new for Spring 2015) was used to heighten cheekbones and Convertible Color in Camellia was added for a pop of color on cheeks.

LIPS: Lips were kept matte by combining Makeup Forever Lip Liner #23 and Convertible Color in Camellia.

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Shop for the Holidays at the Walmart Holiday Fragrance Gift Center


Ready for the holidays yet? If the answer is no, don’t fret! Luckily, Walmart has everything you need for every person on your list. Walmart’s Holiday Fragrance Center is your one stop shop for your holiday fragrance gifts. There, you can find gift recommendations and even coupons for premium savings off of your favorite scents!

The process is so simple. Just visit the Holiday Fragrance Gift Center, take the quick quiz and, receive a $4 fragrance coupon at the end! The $4 coupon works with any of the featured Coty fragrance items priced at $14.88 or higher.

What Holiday Shopper Are You?

Along with your quiz results, Walmart  suggests fragrances you might enjoy for yourself or the person you’re gifting this season.

The Holiday Fragrance Center boasts an impressive collection of high quality perfumes and colognes, but my favorite on this list is Lady Gaga’s Fame. In fact, it was the first fragrance review I ever wrote for Martinis and Mascara! I highly recommend it for gift-giving this season. I wear it all the time!


Other options in Walmart’s holiday offerings include Killer Queen by Katy Perry (an amazing sweet scent), Beyonce’s Heat Rush (citrusy goodness), and Nautica Blue (still as classic and yummy as ever), to name a few. k2-_1af9215d-320d-4465-b571-72a2a2988640.v1 k2-_0f2bbbd9-f322-4a37-b749-95caac88a67d.v1 k2-_3338e687-f27a-4c65-9ed2-cd95f1f70021.v1

For even more savings, enter the giveaway below for your chance to win a $50 gift card! You can get quite a lot of perfume with that at Walmart’s killer prices. Happy shopping!

Holiday Fragrance Gift Center Giveaway

[This post is sponsored by Lunchbox. All opinions are my own.]

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The #GlamBeauty100 Results are in!


I’m sure most of you remember all of the excitement buzzing around the #GlamBeauty100 for the past couple months! For those of you who missed my previous squealing, here’s a recap. Literally the day after I arrived in New York, I was invited on a whirlwind trip to Los Angeles to be a judge for the #GlamBeauty100.

As part of an exclusive group of style arbiters and experts, I helped to determine the definitive list of 2014’s best new beauty products alongside some serious beauty insiders. I mean, serious. The judging panel consisted of the best and brightest in beauty – a variety of makeup artists, hair stylists, colorists, manicurists, dermatologists, celebrities, and beauty bloggers. See below for the full list of beauty industry experts that took part…

The Beauty Gurus:
Charlotte Tilbury, Celebrity Makeup Artist
Deborah Lippmann, Celebrity Manicurist
Dr. David Goldberg, Renowned Cosmetic Dermatologist
Harry Josh, Celebrity Hair Stylist
Jin Soon Choi, Celebrity and Editorial Manicurist
Molly Sims, Model and Actress
Michelle Phan, YouTube Star, Makeup Entrepeneur, and Author
Rita Hazan, Celebrity Hair Colorist
Dr. Roy Geronemus, Renowned Cosmetic Dermatologist
Troy Surratt, Celebrity Makeup Artist

The Magazine Mavens:
Andrea Lavinthal, Beauty and Fashion Director, People
Jean Godfrey-June, Executive Beauty Director, Lucky
Heather Muir, Beauty Director, Fitness
Leah Wyar, Beauty Director, Cosmopolitan

The Digital Influencers, a.k.a. The #GlamFam:
Felicia Walker Benson,
Jamie Stone,
Katie Manwaring,
Katie McBroom, (me!)
Leah Ashley,
Mary Darling,
Leesha Collinge,
Rae Lyu,
Nicole Johnson,
Patrice Yursik,

I told you there were some serious people judging this thing! I still feel so honored to be a part of this incredible group of people.


The official #GlamBeauty100 results went live this week, but before I share them with you, I just have to recap the fabulousness that went down on my trip to LA with my #GlamFam.

My epic beauty adventure kicked off with my arrival at the Petit Ermitage, a unique boutique hotel in my favorite part of Cali, West Hollywood.


We were welcomed with an amazing dinner at The Church Key where they whipped up alcoholic popsicles right at our table. (Throughout the trip we also dined at other killer restaurants including PettyCash. Get the “Drunk in Love” – trust me.)

The next day we woke up bright and early to get dolled up at Salon Benjamin for the big event. We had lunch on the (seriously fairytale style) roof and then headed over to the (amazingly adorable) beauty boutique Blushington for the official #GlamBeauty100 testing festivities!




We donned lab coats and dove into thousands of products to vote which ones are the best of 2014! I was like a kid in a candy store.




For even more of a taste of what we did that day, check out this video:

I also filmed some of my favorite tips and tricks for ya!

We shot some other fun footage as well, including a video on our top beauty icons (mine is Katy Perry, duh!) and also a video on our be-all-end-all favorite beauty secrets. To see the rest, be sure to subscribe to Glam on YouTube!

And now, as promised, I will share with you how you get to see the much anticipated #GlamBeauty100 list! The full list of winners can now be viewed on Glam and in the special Glam Top 100 Beauty edition of the GlamStyle Appwhich can be downloaded in the App Store. You’ll love it, trust me.

So, go download the app, feast your eyes on all of the amazingness we discovered, and also keep an eye out for my roundup of personal faves from our top 100, too! ;)

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Help Girls Succeed with the COVERGIRL #GirlsCan Campaign


My friends over at COVERGIRL know that #GirlsCan follow their dreams and turn any can’t into a can! I am a firm believer in this sentiment, so I’m overjoyed to share the news about this movement!

Through the end of November, COVERGIRL is turning can’t into can by donating $50,000 to Dress for Success. If you aren’t already familiar with this amazing cause, Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing  professional attire, a network of support, and the career development tools to help women thrive in work and life. It’s an incredible organization and I’m thrilled CG selected it for this campaign.

Ready for some more girl power? Take it away, Ellen…

In the spirit of empowerment, COVERGIRL asked me to share my own #GirlsCan moment.

The one that pops into my mind immediately is my recent move to NYC! I literally dropped my life in Florida and flew my little blog and I to New York to try and make it in the big city. Why? Because I believe in myself. Because I’m determined. Because I CAN.

Trust me though, it took me a long while to get to here. I didn’t always think that way. Many times I utilize the “fake it ’til you make it” mentality. I truly believe that if you look powerful, you feel powerful. If you can trick yourself into feeling confident, you will eventually embody that confidence. So, whenever you’re feeling insecure or having a “can’t” moment, sweep on a statement eye with your COVERGIRL mascara (I’m wearing the Professional All-in-One Mascara), and apply a power lip (I’m wearing CG Lipslicks Smoochies Lip Gloss in Sizzle). It works! Trust me.


Want to win a $25 Walmart gift card to buy some of your own COVERGIRL goodies? See the Rafflecopter widget below to enter!

a Rafflecopter giveaway

[Disclosure: Walmart gift cards, product, and information have been provided by COVERGIRL.]

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Obsession of the Day: BeautyDNA


Dubbed “The Pandora of Beauty,” BeautyDNA is an amazing new concept from the beauty geniuses behind NewBeauty Magazine. I’m obsessed. At first glance, I thought it was just another subscription service, but I was so wrong. BeautyDNA features an extremely detailed discovery system with a more customized approach than any other I’ve encountered.

Through patented technology, this unique tool scans thousands of items in its database to deliver members a full-size, name brand product for the skin, hair or body each month that perfectly matches their beauty profile. The first step in the process is to fill out a detailed questionnaire that asks your preferences on just about every characteristic a product can have. From smell and texture to ingredients and level of absorption, you essentially craft the perfect product based on your answers.

For the full scoop on how it works, check out this video:

Amazing, right? It’s one of those concepts I wish I had thought of myself. I recently received my first BeautyDNA box and I can tell you that the system works!


I am beyond picky when it comes to skincare. Like, beyond. This is mostly due to the fact that I have extremely sensitive skin and I’m pretty particular when it comes to scent. Luckily, the BeautyDNA profiling system has all of that covered.


Based on my questionnaire, BeautyDNA knew that I like hydrating, anti-inflammatory, lightweight products that contain lavender and smell amazing. So, they sent me just that.


I’m now a huge fan of the Coola Fresh Relief Face Serum. This protective, anti-inflammatory moisturizer cools and nourishes stressed and sun-damaged skin while shielding it from environmental exposure. It’s perfect for me. Thanks, BeautyDNA!


Ready to try it? BeautyDNA is just $25 per month with free shipping. For additional information or to sign up for this awesome service, click here. :)

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Cosmopolitan’s #FunFearlessLife Weekend Kicks Off This Saturday


Hey beauties! Just wanted to share some info on an amazing event coming up this weekend at Lincoln Center in NYC! If you haven’t already heard, Cosmopolitan magazine is hosting a killer lineup of inspirational powerhouses to teach you how to live your most fun, fearless life! Speakers include amazing women like Shay Mitchell and Sara Blakely. (Pretty Little Liars and Spanx are like my favorite things on this planet, so I’m pretty stoked.) Kelly Osbourne, Chrissy Teigen, and Cosmo EIC Joanna Coles will also share their fab insider secrets at the event. The two-day fun fest promises to leave you energized, empowered, and ready to kick some ass!

Another plus? #FunFearlessLife is presented by Maybelline New York, so you know what that means! TONS of fun beautylicious activities speckled throughout the inspiring event. I spoke to my friends over at Maybelline and got the scoop on exactly what makeup themed fun will be going down:

  • MNY “Make Your Mark” girls will sample The Creamy Mattes Color Sensational Lip Color.
  • 10 MNY makeup touchup stations with photo activation will be open throughout the two days.
  • “Kisses for the Troops!” in partnership, as always, with Cosmo.
  • Anne Marie Nelson-Bogle, Vice President, Maybelline Marketing, will be speaking on the “Make Your Mark” panel hosted by Aliza Licht aka DKNY PR Girl currently scheduled for 3:35 p.m. on Saturday.
  • Express Fashion Show! Express, a partner of the event, will be presenting 10 “desk to dinner” looks with makeup by MNY.
  • VIP Networking Cocktail Party at Hearst Tower, sponsored by MNY, takes place from 7 to 9 p.m. on Saturday with MNY elements throughout.

All conference attendees will also receive a Maybelline gift bag with star products. Additionally, MNY will be integrated throughout the whole event with signage, videos on the main screen, makeup touchups for talent, beauty tips emailed to attendees and more! Click here for additional info on the event and to purchase tickets.

I’m so pumped for this two day crash course in living fearlessly. Of course, I’ll be covering it for Martinis and Mascara, so keep an eye out for my post after the event! If you are attending the event, please come up and say hi! (I’ll be the one with the red, pink, and orange hair.) And as always, I’ll be live tweeting and Instagramming my face off, so be sure to follow me @KLMcBroom so we can connect. See you there! ;)

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