Birchbox Opens Flagship Store in NYC

Birchbox Celebrates The Opening Of The Birchbox Flagship Store In NYC

You guys. Birchbox has a store now.

If you somehow missed the memo (or all of my other Birchbox gushfest posts), Birchbox was one of the first companies to revolutionize the industry and redefine the retail process by offering a personalized way to discover products.

The innovative subscription service has branched out into a traditional brick-and-mortar shop and I am all for it! The founders of Birchbox along with a slew of other famous faces celebrated the grand opening of the Flagship Birchbox store, located at 433 West Broadway in my favorite city, on Thursday. Co-Founders Hayley Barna and Katia Beauchamp were joined by stars like Jamie Chung, Abigail Breslin, Jessica Szohr, and Hannah Bronfman at the event.

The SoHo area store offers shoppers 150-250 different beauty brands including some of my favs like Smashbox, Supergoop!, and Cynthia Rowley.

I will be making a trip to check it out asap. If you go, let me know what you think! :)

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Obsession of the Day: Neutrogena Professional Triple Hair Repair

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What’s your damage?

I know mine has a lot to do with the massive amounts of heat styling and chemical processing I always subject my strands to! Hair coloring damage is probably my biggest issue. Luckily, I’ve been repairing my hair with the Neutrogena Triple Repair Hair Care system.

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This trio of hair saving products includes the Neutrogena Professional Triple Repair Fortifying Shampoo, Neutrogena Professional Triple Repair Fortifying Conditioner, and the Neutrogena Professional Triple Repair Fortifying Leave-In Treatment.

The system reduces breakage by 80%, so hair is left stronger, smoother, and more nourished. It’s clinically proven to instantly repair the 3 leading signs of damaged hair in just one use, so you can get healthy and beautiful hair at any length.

This breakthrough hair care system has been shown to mend 97% of split ends while strengthening brittle hair and protecting from hair breakage. Best results are provided with combined usage of the shampoo, conditioner, and leave-in treatment.

The Fortifying Leave-In Treatment also protects hair from heat styling over 400°F, so you can stop worrying about heat damaged hair, and get the healthy, beautiful style you want.

Watch my video below to see how the treatment helped my hair:

For even more tips, tricks, and information, be sure to “like” Neutrogena on Facebook. You should also check out the Triple Repair Hair Care Center on the web where you can learn some amazing tips from Neutrogena expert stylist Sam Leonardi. Sam’s philosophy? Beautiful style starts with strong, healthy hair. I totally agree! He has some amazing tips and tricks utilizing these nourishing Neutrogena products. He dishes out healthy hair how-tos to correct a variety of hair damagers including blowdrying, wet brushing, chlorine and salt water, hot tools, hair color, hearsh weather, product overload, towel drying, and sun exposure.

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[Disclosure: This post was sponsored by Single Edition Media on behalf of Neutrogena, but all opinions are my own.]

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Stay Refreshed and Stylish this Summer with Bottled Starbucks® Iced Coffee


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Bathing suit? Check.

SPF 70? Check. (Seriously.)

Bottled Starbucks® Iced Coffee. Check!

I’m a firm believer that you don’t have to sacrifice style for time when you’re running around this summer! Stay refreshed and stylish with help from Bottled Starbucks® Iced Coffee, a blend of premium Starbucks coffee and 2 percent milk, inspired by the coffee blend and flavors used in the handcrafted Iced Coffee beverages served in Starbucks cafes.

It’s the perfect pick-me-up for those hot summer days when you’re running out the door and need to grab something in a hurry. I always keep one (or three!) in my beach tote along with my other summer beauty essentials.

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Here is my ultimate summer style on-the-go checklist:

  1. A bathing suit that makes you feel beautiful. Maybe yours is a string bikini. If so, more power to you! My power suit is a versatile black swim dress that I love to just throw on and go.
  2. Sunscreen. If you aren’t into the traditional kind, there are a ton of other lightweight serums infused with sunscreen that will absorb quickly and do the trick! Check out Supergoop. Love!
  3. A versatile hairstyling product. My fav for my beach bag? ARROJO protective thickening lotion. This multitasking spray protects hair from harmful UV rays and humidity while instantly thickening hair strands.
  4. Makeup setting spray. Urban Decay’s “Chill” is perfect for this. You can quickly spritz your makeup with it in the morning and it’ll stay on for hours – no matter how much you sweat or splash around in the water.
  5. Bottled Starbucks® Iced Coffee. Like I mentioned earlier, this stuff is my saving grace for staying energized on-the-go during the endless summer festivities! The Coffee + Milk variation is my favorite. You can purchase some of your own at your local grocery or drug store. It runs about $1.99 a bottle or $5.99 for a four pack. SBX_Iced_Coffee_sSrv_NEW

Bottled Starbucks Iced Coffee beverages are the perfect blend of premium Starbucks coffee and 2 percent milk. Available in four delicious offerings: Coffee + Milk, Low Calorie Coffee + Milk, Vanilla, and Caramel, Starbucks Iced Coffee ready-to-drink beverages are the perfect on-the-go refreshment to get you through the daily commute, big projects such as spring cleaning, or an exciting road trip with friends. Look for it at major grocery and convenience stores, available nationwide.

[Disclosure: Compensation was provided by Starbucks Coffee Company via Mode Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Starbucks Coffee Company.]

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The Big Reveal: New Beauty Retailer

I posted last week about a hot new fashion forward retailer on the market that is taking the beauty industry by storm! This particular retailer is delivering some serious premium brands that will demand attention in the beauty space. Ready for the big reveal?

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It’s actually the Clark+Kensington paint + primer in one line by Ace Hardware. Whaaat! The brand new Paint Studio at Ace features an awesome collection of fashion and beauty forward colors, within a boutique-style setting, that will help you incorporate high fashion design into your home décor.
Like I mentioned earlier, one of my absolute favorite tints from this inspired collection is called Bougainvillea. It’s a rich bold fuchsia – one of the main undertones in this year’s color of the year, Radiant Orchid – so it’s perfectly on-trend! I found this awesome ornate mirror that I absolutely adore. It was a little plain in the color department, so I DIY-ed it up up with my new beautiful Bougainvillea paint.  
 
 
This is an amazing way to incorporate a bold color like this if you aren’t ready to commit to painting your entire room with this bright tint! It’s just like using a bold pop of color like a statement handbag in your outfit. Not into bright pink like I am? The line features a ton of other colors that are definitely worth checking out as well.
 
This is the perfect time for a room revamp because Ace is offering a Star Spangled Instant Savings Event. The Star Spangled Sale takes place from July 2nd to the 7th and offers instant savings of $5 off Clark+Kensington paint and $5 off Valspar paint as well. Take advantage of this great offer by heading to your neighborhood Ace and get ready to enjoy your new fashion forward space!
[Disclosure: The post was sponsored by Ace, but all opinions are my own.]

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My New Voices of Beauty Experience

pg-nvob What an incredible ride it has been since my New Voices of Beauty journey began back in October at LuckyFABB East!

This is my last official post as one of Lucky magazine and P&G Beauty’s New Voices of Beauty, but I will forever be a cheerleader for COVERGIRL, Olay, Pantene, and Secret. In fact, I always have been, even before I received a fancy title.

Literally the first cosmetic product I ever purchased was by COVERGIRL, so the fact that I was named an honorary blogger and an official ambassador for the brand still blows my mind. I’ve been practicing “Easy, breezy, beautiful,” in the mirror since I was like 12. So, it just made sense to me to apply to audition for the New Voices of Beauty when the opportunity popped up nearly nine months ago.

I’ll never forget sitting in my Manhattan hotel room when I received the official “You’ve been selected to audition for the New Voices of Beauty tomorrow!” email. SO much has happened since then… and I will be forever grateful for this experience. Prepare to take a walk down memory lane and see some of my favorite moments below…

The audition

NVB1 What a day that was! I don’t think I’ve ever been so nervous in my life. Thirty of us were selected to audition… and it was pretty intense. If you’d like to see how I did, you can check out my video below:

Fun fact: Anna Wintour walked by our group when we were sitting outside of the casting room. Of course I was too busy Instagramming about my interview to realize it was her. Classic.

The voting process

NVB2 When I found out that I was selected as one of eight finalists in November I was so stoked! I was also overwhelmed with the response from my amazing readers and friends who voted their hearts out for me until December. Thank you all again so much from the bottom of my heart. I couldn’t have done this without you!

Winner announcement

nvb4 #BestDayEver. Seriously. Even then I don’t think I realized how many amazing things were in store for me at that point though!

The challenges

nvb3 One of my favorite aspects of this campaign was being prompted to write about these products that I already know and love! I had a blast dishing out tips and sharing my favorite P&G products.

The New York trip and video shoot

photo This trip was absolutely amazing. (Click here for the full recap.) My favorite part? Filming this video! (Oh, and seeing snow for the first time, too. That was pretty cool.)

LuckyFABB West

IMG_8629 Just when I thought my jet-setting days were calming down a bit, we were invited to LuckyFABB West in Los Angeles to represent the New Voices of Beauty. We had way too much fun.

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The June/July issue of Lucky

A couple weeks ago, I flipped open my new issue of Lucky to find this:

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It was a total surprise. Never in a million years did I think that I would ever share magazine page space with Nicole Richie and Coco Rocha, but I’ll take it!

Not to turn all sappy here, but this wasn’t just about glossy pages, luxurious trips, and free swag. I truly loved working with the Lucky team, the gals at P&G Beauty, and of course, my fellow New Voices of Beauty. Amy, Naty, and Nikki are an absolute blast and I’m thrilled that I got to share this experience with them. I’m going to stop now before I cry.

Thank you all for tagging along with me on this journey. It’s one that I’ll never forget! #NVBforever.

[Disclosure: This post was sponsored by Procter & Gamble and Lucky magazine, but all opinions and ideas are my own.]

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Wear This/Drink That: True Blood

Confession: I recently binge watched all six seasons of True Blood so I could watch tonight’s season seven premiere with the rest of the world. Needless to say, I’m completely addicted to the show now and thankfully I’m not alone. The hit HBO show has inspired the beauty world and spurred a ton of fun products including a collection of lip and nail treats by famed manicurist Deborah Lippmann. What better cocktail to pair it with than a vamp-glam Plasmapolitan? Take a sip of this cocktail every time Bill says “Sookie” tonight and I guarantee you will feel as fabulous as Lafayette within the first ten minutes.

417cFh5iCsL._SX466_ Wear This: Deborah Lippmann Forsaken Set

Vamp up your look with this fun set by Deborah Lippmann. Forsaken is a collection that taps into the essence of the award-winning series. This beauty duet features a deep burgundy nail lacquer in “Let it Bleed” and “Bite Me,” a sheer blood colored lipstick.

 

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Drink That: The Plasmapolitan

A spin on the classic Cosmo, swapping out the cranberry juice with some blood orange juice. See what I did there? ;)

2 oz vodka

1 oz Blood Orange juice

½ oz Triple Sec

Splash of lime juice

Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a chilled cocktail glass. Cheers!

lafayette

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Cate McNabb Cosmetics Giveaway

Cate McNabb

Remember how much I love Cate McNabb cosmetics? (Click here if you need a refresher!) Well, I have more fun news! I’m giving away two of my absolute favorite products from the brand – the Long Lasting Lipstick in Fetch Pink and the Gel Eyeliner in Black. I adore them both and I know you’ll love them too! For your chance to win, check out the Rafflecopter widget below for entry options. Good luck! ;)
a Rafflecopter giveaway

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