The #GlamBeauty100 Results are in!

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I’m sure most of you remember all of the excitement buzzing around the #GlamBeauty100 for the past couple months! For those of you who missed my previous squealing, here’s a recap. Literally the day after I arrived in New York, I was invited on a whirlwind trip to Los Angeles to be a judge for the #GlamBeauty100.

As part of an exclusive group of style arbiters and experts, I helped to determine the definitive list of 2014’s best new beauty products alongside some serious beauty insiders. I mean, serious. The judging panel consisted of the best and brightest in beauty – a variety of makeup artists, hair stylists, colorists, manicurists, dermatologists, celebrities, and beauty bloggers. See below for the full list of beauty industry experts that took part…

The Beauty Gurus:
Charlotte Tilbury, Celebrity Makeup Artist
Deborah Lippmann, Celebrity Manicurist
Dr. David Goldberg, Renowned Cosmetic Dermatologist
Harry Josh, Celebrity Hair Stylist
Jin Soon Choi, Celebrity and Editorial Manicurist
Molly Sims, Model and Actress
Michelle Phan, YouTube Star, Makeup Entrepeneur, and Author
Rita Hazan, Celebrity Hair Colorist
Dr. Roy Geronemus, Renowned Cosmetic Dermatologist
Troy Surratt, Celebrity Makeup Artist

The Magazine Mavens:
Andrea Lavinthal, Beauty and Fashion Director, People
Jean Godfrey-June, Executive Beauty Director, Lucky
Heather Muir, Beauty Director, Fitness
Leah Wyar, Beauty Director, Cosmopolitan

The Digital Influencers, a.k.a. The #GlamFam:
Felicia Walker Benson, ThisThatBeauty.com
Jamie Stone, HonestlyJamie.com
Katie Manwaring, KatiesBLiss.com
Katie McBroom, MartinisandMascara.com (me!)
Leah Ashley, AFabLife.com
Mary Darling, AFabLife.com
Leesha Collinge, xSparkage.com
Rae Lyu, TheRaeviewer.com
Nicole Johnson, TheStyleMaven.com
Patrice Yursik, Afrobella.com

I told you there were some serious people judging this thing! I still feel so honored to be a part of this incredible group of people.

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The official #GlamBeauty100 results went live this week, but before I share them with you, I just have to recap the fabulousness that went down on my trip to LA with my #GlamFam.

My epic beauty adventure kicked off with my arrival at the Petit Ermitage, a unique boutique hotel in my favorite part of Cali, West Hollywood.

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We were welcomed with an amazing dinner at The Church Key where they whipped up alcoholic popsicles right at our table. (Throughout the trip we also dined at other killer restaurants including PettyCash. Get the “Drunk in Love” – trust me.)

The next day we woke up bright and early to get dolled up at Salon Benjamin for the big event. We had lunch on the (seriously fairytale style) roof and then headed over to the (amazingly adorable) beauty boutique Blushington for the official #GlamBeauty100 testing festivities!

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We donned lab coats and dove into thousands of products to vote which ones are the best of 2014! I was like a kid in a candy store.

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For even more of a taste of what we did that day, check out this video:

I also filmed some of my favorite tips and tricks for ya!

We shot some other fun footage as well, including a video on our top beauty icons (mine is Katy Perry, duh!) and also a video on our be-all-end-all favorite beauty secrets. To see the rest, be sure to subscribe to Glam on YouTube!

And now, as promised, I will share with you how you get to see the much anticipated #GlamBeauty100 list! The full list of winners can now be viewed on Glam and in the special Glam Top 100 Beauty edition of the GlamStyle Appwhich can be downloaded in the App Store. You’ll love it, trust me.

So, go download the app, feast your eyes on all of the amazingness we discovered, and also keep an eye out for my roundup of personal faves from our top 100, too! ;)

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Help Girls Succeed with the COVERGIRL #GirlsCan Campaign

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My friends over at COVERGIRL know that #GirlsCan follow their dreams and turn any can’t into a can! I am a firm believer in this sentiment, so I’m overjoyed to share the news about this movement!

Through the end of November, COVERGIRL is turning can’t into can by donating $50,000 to Dress for Success. If you aren’t already familiar with this amazing cause, Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing  professional attire, a network of support, and the career development tools to help women thrive in work and life. It’s an incredible organization and I’m thrilled CG selected it for this campaign.

Ready for some more girl power? Take it away, Ellen…

In the spirit of empowerment, COVERGIRL asked me to share my own #GirlsCan moment.

The one that pops into my mind immediately is my recent move to NYC! I literally dropped my life in Florida and flew my little blog and I to New York to try and make it in the big city. Why? Because I believe in myself. Because I’m determined. Because I CAN.

Trust me though, it took me a long while to get to here. I didn’t always think that way. Many times I utilize the “fake it ’til you make it” mentality. I truly believe that if you look powerful, you feel powerful. If you can trick yourself into feeling confident, you will eventually embody that confidence. So, whenever you’re feeling insecure or having a “can’t” moment, sweep on a statement eye with your COVERGIRL mascara (I’m wearing the Professional All-in-One Mascara), and apply a power lip (I’m wearing CG Lipslicks Smoochies Lip Gloss in Sizzle). It works! Trust me.

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Want to win a $25 Walmart gift card to buy some of your own COVERGIRL goodies? See the Rafflecopter widget below to enter!

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[Disclosure: Walmart gift cards, product, and information have been provided by COVERGIRL.]

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Obsession of the Day: BeautyDNA

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Dubbed “The Pandora of Beauty,” BeautyDNA is an amazing new concept from the beauty geniuses behind NewBeauty Magazine. I’m obsessed. At first glance, I thought it was just another subscription service, but I was so wrong. BeautyDNA features an extremely detailed discovery system with a more customized approach than any other I’ve encountered.

Through patented technology, this unique tool scans thousands of items in its database to deliver members a full-size, name brand product for the skin, hair or body each month that perfectly matches their beauty profile. The first step in the process is to fill out a detailed questionnaire that asks your preferences on just about every characteristic a product can have. From smell and texture to ingredients and level of absorption, you essentially craft the perfect product based on your answers.

For the full scoop on how it works, check out this video:

Amazing, right? It’s one of those concepts I wish I had thought of myself. I recently received my first BeautyDNA box and I can tell you that the system works!

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I am beyond picky when it comes to skincare. Like, beyond. This is mostly due to the fact that I have extremely sensitive skin and I’m pretty particular when it comes to scent. Luckily, the BeautyDNA profiling system has all of that covered.

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Based on my questionnaire, BeautyDNA knew that I like hydrating, anti-inflammatory, lightweight products that contain lavender and smell amazing. So, they sent me just that.

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I’m now a huge fan of the Coola Fresh Relief Face Serum. This protective, anti-inflammatory moisturizer cools and nourishes stressed and sun-damaged skin while shielding it from environmental exposure. It’s perfect for me. Thanks, BeautyDNA!

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Ready to try it? BeautyDNA is just $25 per month with free shipping. For additional information or to sign up for this awesome service, click here. :)

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Cosmopolitan’s #FunFearlessLife Weekend Kicks Off This Saturday

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Hey beauties! Just wanted to share some info on an amazing event coming up this weekend at Lincoln Center in NYC! If you haven’t already heard, Cosmopolitan magazine is hosting a killer lineup of inspirational powerhouses to teach you how to live your most fun, fearless life! Speakers include amazing women like Shay Mitchell and Sara Blakely. (Pretty Little Liars and Spanx are like my favorite things on this planet, so I’m pretty stoked.) Kelly Osbourne, Chrissy Teigen, and Cosmo EIC Joanna Coles will also share their fab insider secrets at the event. The two-day fun fest promises to leave you energized, empowered, and ready to kick some ass!

Another plus? #FunFearlessLife is presented by Maybelline New York, so you know what that means! TONS of fun beautylicious activities speckled throughout the inspiring event. I spoke to my friends over at Maybelline and got the scoop on exactly what makeup themed fun will be going down:

  • MNY “Make Your Mark” girls will sample The Creamy Mattes Color Sensational Lip Color.
  • 10 MNY makeup touchup stations with photo activation will be open throughout the two days.
  • “Kisses for the Troops!” in partnership, as always, with Cosmo.
  • Anne Marie Nelson-Bogle, Vice President, Maybelline Marketing, will be speaking on the “Make Your Mark” panel hosted by Aliza Licht aka DKNY PR Girl currently scheduled for 3:35 p.m. on Saturday.
  • Express Fashion Show! Express, a partner of the event, will be presenting 10 “desk to dinner” looks with makeup by MNY.
  • VIP Networking Cocktail Party at Hearst Tower, sponsored by MNY, takes place from 7 to 9 p.m. on Saturday with MNY elements throughout.

All conference attendees will also receive a Maybelline gift bag with star products. Additionally, MNY will be integrated throughout the whole event with signage, videos on the main screen, makeup touchups for talent, beauty tips emailed to attendees and more! Click here for additional info on the event and to purchase tickets.

I’m so pumped for this two day crash course in living fearlessly. Of course, I’ll be covering it for Martinis and Mascara, so keep an eye out for my post after the event! If you are attending the event, please come up and say hi! (I’ll be the one with the red, pink, and orange hair.) And as always, I’ll be live tweeting and Instagramming my face off, so be sure to follow me @KLMcBroom so we can connect. See you there! ;)

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Enter the TRESemme Transformation Social Contest and win a Prize Pack

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You know I love a good contest! This one, put on by my friends at TRESemme, is super fun (and easy!) to enter.

All you need to do to enter is post a side-by-side beauty transformation photo on Instagram. To do this, just snap a before photo, style up your hair into something fabulous using your fav TRESemme products, and take an after photo. Use a photo collage app (I like PicStich!) to create your all-in-one transformation photo. Then, share your hair transformation with your split pic on Insta using the hashtag #TresemmeTransformation for a chance to win a TRESemmé prize pack! To give you an idea, here’s an example of what I would do:

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Before picture featuring my flat, thin, lifeless hair. After picture illustrates my strands with a little more oomph! Once you’ve done your version, fill out the form at this link and include the link to your Instagram post. To get your Instagram link visit instagram.com, log in, and find the link to your photo. It will be in the format of http://instagram.com/p/YOURPHOTOID.

To retrieve the link from your Instagram mobile app, go to your profile picture on the app, click the “…” in the bottom right hand corner, and then select “Copy Share URL”.

The prize pack includes:

  • $50 Walmart gift card
  • Premium Hair Straightener
  • Tresemme Keratin Smooth 7 Day Smooth System Shampoo
  • Tresemme Keratin Smooth 7 Day Smooth System Conditioner
  • Tresemme Keratin Smooth 7 Day Smooth System Heat Activated Treatment

What are you waiting for? Go PicStitch it up! ;)

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[Disclosure: This post was sponsored by TRESemme via lunchbox, but all opinions are my own.]

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Enter the #INeedSparkle Sweeps & Celebrate with Hpnotiq Sparkle

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If you missed the memo on Sparkle, my new obsession, let me fill you in. It’s a sparkling liqueur that captures the bright color and delicious taste of original Hpnotiq infused with Champagne-like bubbles. It’s pretty much everything I’ve ever wanted in a drink. And now, I have even more sparkly news! As if Khloe Kardashian’s big reveal wasn’t exciting enough, there is even more in store from my friends at Hpnotiq. Hpnotiq Sparkle recently kicked off a sweepstakes where you can enter for your chance to win $5,000 to help you sparkle all year long! Head on over to www.ineedsparkle.com to enter and for more details.

As we learned in my previous posts, the holidays are better with a lot of bubble and a little trouble. Add in a few other key elements and have everything you need for a glam party featuring Sparkle! Here’s your checklist for everything you need to throw the perfect sparkle party:

Glitzy makeup

Our girl Khloe knows how to do it right. Channel your inner Kardashian with some glitter eyeliner. Or opt for a full out glitter explosion with loose glitter worn on your eyelids. Check out my first Sparkle post for a list of my favorite sparkly makeup recommendations! 

Sparkly dress

For fun occasions like these, I love to hit up Rent the Runway and snag a designer dress for less. RTR features a killer assortment of glittery gowns you can rent. I suggest browsing the Badgley Mischka collection of sequined party dresses!  I’m obsessed with the Manhattan Socialite Dress. It’s perfect for your next Sparkle party!

Glittering decorations

If you don’t want to deal with trips to the craft store and loose glitter infiltrating your house, you could wrap some twinkling Christmas lights around your party room. Same effect with less mess! Also, Urban Outfitters is currently featuring an “All That Glitters” section on their site featuring glittery decor for your home. You’re welcome.

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Edible glitter anyone? Even if you don’t have time to bake your treats from scratch, you can buy up a batch of cute cupcakes and take them to the next level with glitter dust like Cake Sparkles from Wilton. It’s affordable, edible, and super fun! Can’t go wrong.

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The most important ingredient (aside from your besties, that is) – Hpnotiq Sparkle! Remember, you don’t want to wait too long to get your hands on some Sparkle. This special cocktail is only available for a limited time from October to December… but never fear! If you miss out on the limited supply of sparkle, mix equal parts Hpnotiq with Champagne to concoct your own celebratory cocktail. Done and done.

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[This post was sponsored by Heaven Hill Distilleries, Heaven Hill Family of Brands. Bardstown, KY © 2014.]

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Khloe Kardashian’s Big #INeedSparkle Reveal is Finally Here: Meet Sparkle!

Hpnotiq_KhloeSparkleDrink_Fbk_v1_1 Remember the big secret my girl Khloe Kardashian and I have been keeping? (For a refresher, check out my last post!)

I’ve been buzzing about this for weeks now… so I’m pleased to announce that the big #INeedSparkle reveal is finally here! Take it away, Khloe…

So, there you have it! Sparkle is a new festive cocktail from my friends at Hypnotiq. I’m obsessed. It’s a sparkling liqueur that captures the bright color and delicious taste of original Hpnotiq infused with Champagne-like bubbles. It’s pretty much everything I’ve ever wanted in a drink.

This festive blue bubbly is perfect for this time of year with all of the upcoming holiday festivities! I’m full out having all kinds of ideas for throwing a “bubble, bubble, toil and trouble!” party for Halloween featuring Sparkle. It’s in the works. Stay tuned.

Seriously though, bring a bottle of Sparkle to your girlfriend’s holiday fete and you won’t be sorry. Pair it with a killer glitter dress like Khloe’s and you’ll be the life of the party!

Don’t wait too long to get your hands on some Sparkle though. This special cocktail is only available for a limited time from October to December… but never fear! If you miss out on the limited supply of sparkle, mix equal parts Hypnotiq with Champagne to concoct your own celebratory cocktail. Done and done.

It is best served in a chilled Champagne glass… but if you wanted to put it in a martini glass I wouldn’t hate ya for it. ;)

Stay tuned for more sparkly party ideas and fun cocktail recipes in my next sparkalicious post! Until then, check out www.ineedsparkle.com for more info.

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[This post was sponsored by Heaven Hill Distilleries, Heaven Hill Family of Brands. Bardstown, KY © 2014.]

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