Category Archives: Beauty News

The #GlamBeauty100 Results are in!

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I’m sure most of you remember all of the excitement buzzing around the #GlamBeauty100 for the past couple months! For those of you who missed my previous squealing, here’s a recap. Literally the day after I arrived in New York, I was invited on a whirlwind trip to Los Angeles to be a judge for the #GlamBeauty100.

As part of an exclusive group of style arbiters and experts, I helped to determine the definitive list of 2014’s best new beauty products alongside some serious beauty insiders. I mean, serious. The judging panel consisted of the best and brightest in beauty – a variety of makeup artists, hair stylists, colorists, manicurists, dermatologists, celebrities, and beauty bloggers. See below for the full list of beauty industry experts that took part…

The Beauty Gurus:
Charlotte Tilbury, Celebrity Makeup Artist
Deborah Lippmann, Celebrity Manicurist
Dr. David Goldberg, Renowned Cosmetic Dermatologist
Harry Josh, Celebrity Hair Stylist
Jin Soon Choi, Celebrity and Editorial Manicurist
Molly Sims, Model and Actress
Michelle Phan, YouTube Star, Makeup Entrepeneur, and Author
Rita Hazan, Celebrity Hair Colorist
Dr. Roy Geronemus, Renowned Cosmetic Dermatologist
Troy Surratt, Celebrity Makeup Artist

The Magazine Mavens:
Andrea Lavinthal, Beauty and Fashion Director, People
Jean Godfrey-June, Executive Beauty Director, Lucky
Heather Muir, Beauty Director, Fitness
Leah Wyar, Beauty Director, Cosmopolitan

The Digital Influencers, a.k.a. The #GlamFam:
Felicia Walker Benson, ThisThatBeauty.com
Jamie Stone, HonestlyJamie.com
Katie Manwaring, KatiesBLiss.com
Katie McBroom, MartinisandMascara.com (me!)
Leah Ashley, AFabLife.com
Mary Darling, AFabLife.com
Leesha Collinge, xSparkage.com
Rae Lyu, TheRaeviewer.com
Nicole Johnson, TheStyleMaven.com
Patrice Yursik, Afrobella.com

I told you there were some serious people judging this thing! I still feel so honored to be a part of this incredible group of people.

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The official #GlamBeauty100 results went live this week, but before I share them with you, I just have to recap the fabulousness that went down on my trip to LA with my #GlamFam.

My epic beauty adventure kicked off with my arrival at the Petit Ermitage, a unique boutique hotel in my favorite part of Cali, West Hollywood.

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We were welcomed with an amazing dinner at The Church Key where they whipped up alcoholic popsicles right at our table. (Throughout the trip we also dined at other killer restaurants including PettyCash. Get the “Drunk in Love” – trust me.)

The next day we woke up bright and early to get dolled up at Salon Benjamin for the big event. We had lunch on the (seriously fairytale style) roof and then headed over to the (amazingly adorable) beauty boutique Blushington for the official #GlamBeauty100 testing festivities!

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We donned lab coats and dove into thousands of products to vote which ones are the best of 2014! I was like a kid in a candy store.

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For even more of a taste of what we did that day, check out this video:

I also filmed some of my favorite tips and tricks for ya!

We shot some other fun footage as well, including a video on our top beauty icons (mine is Katy Perry, duh!) and also a video on our be-all-end-all favorite beauty secrets. To see the rest, be sure to subscribe to Glam on YouTube!

And now, as promised, I will share with you how you get to see the much anticipated #GlamBeauty100 list! The full list of winners can now be viewed on Glam and in the special Glam Top 100 Beauty edition of the GlamStyle Appwhich can be downloaded in the App Store. You’ll love it, trust me.

So, go download the app, feast your eyes on all of the amazingness we discovered, and also keep an eye out for my roundup of personal faves from our top 100, too! ;)

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Cosmopolitan’s #FunFearlessLife Weekend Kicks Off This Saturday

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Hey beauties! Just wanted to share some info on an amazing event coming up this weekend at Lincoln Center in NYC! If you haven’t already heard, Cosmopolitan magazine is hosting a killer lineup of inspirational powerhouses to teach you how to live your most fun, fearless life! Speakers include amazing women like Shay Mitchell and Sara Blakely. (Pretty Little Liars and Spanx are like my favorite things on this planet, so I’m pretty stoked.) Kelly Osbourne, Chrissy Teigen, and Cosmo EIC Joanna Coles will also share their fab insider secrets at the event. The two-day fun fest promises to leave you energized, empowered, and ready to kick some ass!

Another plus? #FunFearlessLife is presented by Maybelline New York, so you know what that means! TONS of fun beautylicious activities speckled throughout the inspiring event. I spoke to my friends over at Maybelline and got the scoop on exactly what makeup themed fun will be going down:

  • MNY “Make Your Mark” girls will sample The Creamy Mattes Color Sensational Lip Color.
  • 10 MNY makeup touchup stations with photo activation will be open throughout the two days.
  • “Kisses for the Troops!” in partnership, as always, with Cosmo.
  • Anne Marie Nelson-Bogle, Vice President, Maybelline Marketing, will be speaking on the “Make Your Mark” panel hosted by Aliza Licht aka DKNY PR Girl currently scheduled for 3:35 p.m. on Saturday.
  • Express Fashion Show! Express, a partner of the event, will be presenting 10 “desk to dinner” looks with makeup by MNY.
  • VIP Networking Cocktail Party at Hearst Tower, sponsored by MNY, takes place from 7 to 9 p.m. on Saturday with MNY elements throughout.

All conference attendees will also receive a Maybelline gift bag with star products. Additionally, MNY will be integrated throughout the whole event with signage, videos on the main screen, makeup touchups for talent, beauty tips emailed to attendees and more! Click here for additional info on the event and to purchase tickets.

I’m so pumped for this two day crash course in living fearlessly. Of course, I’ll be covering it for Martinis and Mascara, so keep an eye out for my post after the event! If you are attending the event, please come up and say hi! (I’ll be the one with the red, pink, and orange hair.) And as always, I’ll be live tweeting and Instagramming my face off, so be sure to follow me @KLMcBroom so we can connect. See you there! ;)

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Enter the TRESemme Transformation Social Contest and win a Prize Pack

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You know I love a good contest! This one, put on by my friends at TRESemme, is super fun (and easy!) to enter.

All you need to do to enter is post a side-by-side beauty transformation photo on Instagram. To do this, just snap a before photo, style up your hair into something fabulous using your fav TRESemme products, and take an after photo. Use a photo collage app (I like PicStich!) to create your all-in-one transformation photo. Then, share your hair transformation with your split pic on Insta using the hashtag #TresemmeTransformation for a chance to win a TRESemmé prize pack! To give you an idea, here’s an example of what I would do:

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Before picture featuring my flat, thin, lifeless hair. After picture illustrates my strands with a little more oomph! Once you’ve done your version, fill out the form at this link and include the link to your Instagram post. To get your Instagram link visit instagram.com, log in, and find the link to your photo. It will be in the format of http://instagram.com/p/YOURPHOTOID.

To retrieve the link from your Instagram mobile app, go to your profile picture on the app, click the “…” in the bottom right hand corner, and then select “Copy Share URL”.

The prize pack includes:

  • $50 Walmart gift card
  • Premium Hair Straightener
  • Tresemme Keratin Smooth 7 Day Smooth System Shampoo
  • Tresemme Keratin Smooth 7 Day Smooth System Conditioner
  • Tresemme Keratin Smooth 7 Day Smooth System Heat Activated Treatment

What are you waiting for? Go PicStitch it up! ;)

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[Disclosure: This post was sponsored by TRESemme via lunchbox, but all opinions are my own.]

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The Glam Beauty 100 Awards

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Greetings from 30,000 feet! I’m in full force jetsetter mode this week. Right now I’m flying over the Midwest on my way from New York to Los Angeles for the Glam Beauty 100 Awards!

I was invited to be a judge for the event earlier this month and have been teeming with excitement ever since! As part of an exclusive group of style arbiters and experts, I will help determine the definitive list of 2014’s best new beauty products alongside some serious beauty insiders. The judging panel will consist of the best and brightest in beauty – a variety of makeup artists, hair stylists, colorists, manicurists, dermatologists, celebrities, and beauty bloggers. I feel extremely honored to be included in this group!

By the way, when I said “serious beauty insiders” earlier, I meant it. Here are some of the beauty experts I will be joining at the Glam Beauty 100:

Molly Sims – Actress and model

Michelle Phan – Makeup expert and YouTube celebrity

Charlotte Tilbury – Celebrity makeup artist

Harry Josh – Celebrity hairdresser

Rita Hazan – Celebrity colorist

Deborah Lippmann – Celebrity and fashion manicurist

Jin Soon Choi – Celebrity nail artist

Troy Surratt – Celebrity makeup artist

Andrea Lavinthal – Style & Beauty Director, People Magazine

Leah Wyar – Beauty Director, Cosmopolitan Magazine

Heather Muir – Beauty Director, Fitness Magazine

Jean Godfrey-June – Beauty Director, Lucky Magazine

Yesenia Almonte – Beauty Director, Seventeen Magazine

Dr. Roy Geronemus – Expert dermatologist

Dr. David Goldberg – Expert dermatologist

Oh ya know, no big deal.

From the moment I land I’m going to have an action packed 48 hours in LA! I don’t want to spoil all of the fun before it happens, so keep an eye on the blog for my recap of all of the awesome beauty goodness after the whirlwind is over. In the meantime, make sure you’re following me on Insta. I have a feeling I’m going to have a lot to share in the next few days! ;)

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Khloe Kardashian’s Confession: #INeedSparkle

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My favorite Kardashian and I have something in common… We both have a serious crush on Sparkle. #INeedSparkle and so does Khloe!

I’m sure you all remember I mentioned in my previous post that Khloe and I have some sparkletastic news to drop soon! The big reveal is coming next week, but first, check out this video from Khloe containing hints about the juicy secret:

Can we please talk about how stunning Khloe looks in the video? I live for her long ombre colored locks per usual, but I’m completely obsessed with her makeup. She paired a romantic smokey eye with a soft pink lip… and of course, some serious bronzer. Watch out Kim, your sister is coming for your crown as the Queen of Contouring.

I adore adore the outfit she ended up selecting, too. She strikes the perfect balance of sophistication and sparkle. And she knows that 90s era Mariah is not the way to go when it comes to sparkling. (Reminder: Glitter and Sparkle are two extremely different things. Sorry, Mariah!)

Normally I would get territorial if someone as beautiful as a Kardashian was cruising one of my crushes, but trust me, there is enough of Sparkle to go around. Yum.

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If you want the full scoop, Khloe’s reveal video drops Sept. 25th! I’ll have it posted here on Martinis and Mascara next week with full deets on the amazingness that is Sparkle. Prepare to celebrate! In the mean time, head on over to www.ineedsparkle.com to get your sparkle fix. ;)

[This post was sponsored by Heaven Hill Distilleries, Heaven Hill Family of Brands. Bardstown, KY © 2014.]

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On Location at ARROJO Tomorrow

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Greetings from New York!

I stopped by to visit my friends at the ARROJO Studio in SoHo this morning and absolutely fell in love with the space! (Click here for a recap on how much I also adore Nick Arrojo and his incredible hair skills).

I was invited to pop in to do makeup on location at the studio tomorrow afternoon. I’ll be making faces with the amazing Giella custom blend cosmetics line that they carry at ARROJO. If you are in the New York area, come see me and I can teach you how to update your fall makeup wardrobe! It’s time. ;)

Click here for the service menu of everything they have to offer and call 212-242-7786 to book an appointment. If you book a salon service I’ll be on hand to provide makeup touch-ups as well. Hope to see you there!

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Martinis, Mascara, and Manhattan!

805cb83858667b04dd52747548cbbb64 I’m thrilled to announce that I’m taking Martinis and Mascara to New York City!

If you follow me on social, you probably got the memo that I packed my bags and left sunny South Florida on Monday. I have been on the go ever since and I now have a clear understanding of why they call it the city that never sleeps!

Naturally, I picked Fashion Week to kick off my new adventure. I have been attending all sorts of events and visiting my fav beauty industry peeps to produce some fun stuff for you all to read in the next few days!

Keep your eye out for beauty tips from Fashion Week, my favorite products from the Glam Fashion Week Insiders dinner, and much more!

I’m so excited to start this new chapter of my life and I just wanted to thank you all for sharing it with me. I would not be able to do this without the endless support of my beautiful friends and readers. Cheers to Martinis, Mascara, and Manhattan! ;)

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