Category Archives: Beauty News

#STARTHERE with Walgreens for a Healthy and Beautiful New Year

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Happy New Year! First thing’s first – it’s time to update your beauty bags, stock up on the essentials, and take action to feel more happy, healthy and beautiful in 2015!

#STARTHERE with Walgreens and grab the latest high quality beauty products from COVERGIRL, Olay and Crest. At Walgreens, you can get all the necessities at one place to make it easier to keep all of your resolutions. In addition to the awesome beauty goodies, you can get Walgreens’ new pedometer that tracks your steps as well as the new line of Delish water to carry while you exercise.

It just so happens that I have a bunch of resolution-loving goodies to give away today, too! Kick off 2015 the right way with this amazeballs Walgreens prize pack featuring some of my absolute favorite new products.

Here’s the scoop on the prize pack:

  • $75 Walgreens gift card
  • CoverGirl Full Lash Bloom Mascara in Very Black
  • CoverGirl Outlast lip color in Plum Berry
  • Pantene Pro-V Ultimate 10 BB Crème
  • Pantene Weekly Rehab Crème
  • Crest Whitestrips Professional Effects
  • Crest 3D White Arctic Fresh toothpaste 5.5oz
  • ZzzQuil Liquicaps 24ct.
  • Walgreens Digital Pedometer
  • Contigo Autoseal Grace Water Bottle
  • Reusable Walgreens tote bag

Ready to win it? See the Rafflecopter widget below for entry options. Good luck!

a Rafflecopter giveaway

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Check out the Hottest Lip Trends with Glam’s Latest Style Spotting Video

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Pucker up! As most of you know, I participated in a fabulous beauty and content creation extravaganza in LA when I flew over to judge the Glam Beauty 100 awards a few months ago.

Here is one of the many projects we worked on – a fun Style Spotting video featuring some of the season’s hottest trends in lip colors. Get up close with our favorite shades, from sheer nudes and radiant reds to prismatic pinks and punchy purples. These pouts will make any look pop… especially for New Year’s Eve!

One thing the #GlamFam knows how to do is get kissable lips, right?

(Btw, the lippie I’m applying in the video is Aerin Rose Balm Lipstick in Whisper. It’s amazing.)

Subscribe to Glam on Youtube for even more beauty goodness. Muah!

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Ellis Faas Makeup Launches Thursday at ARROJO Studio in New York City


Fun beauty event alert!

Ellis Fass makeup is launching at ARROJO NYC, located at 180 Varick Street in SoHo, on Thursday, Dec. 18. To celebrate its exclusive arrival, all makeup sessions on Thursday will be complimentary! Come get your face done by yours truly and learn about these unique and effective products.

Her eponymous makeup collection was called “a true pièce de résistance” by Harper’s Bazaar. It’s a fav of makeup artists and beauty junkies alike. Ellis’ products have been featured on runways from Giorgio Armani to Fendi, in ad campaigns from Missy Sixty to Louis Vuitton, and in magazines from Vogue to W.

Appointments are available from 11:30 a.m.-8 p.m. on Thursday, December 18. These appointments are open to the public and can be pre-booked by calling 212-242-7786. Walk-in appointments will also be offered, but availability is not guaranteed. Hope to see you there!


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Ring in the New Year with COVERGIRL Lipstick and Rent the Runway Fashion

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My basic formula for a rockin’ New Year’s Eve? A power lip and a killer dress. If you feel the same, you’re in luck! My friends at COVERGIRL and Rent the Runway have exactly what you need! (And I’m also giving away some treats at the end of this post, too!)

First thing’s first, you need to find a slammin’ dress for the big night. This year I selected the Badgley Mischka Manhattan Socialite dress for myself (which actually has nothing to do with the fact that I just moved to Manhattan). It is the perfect black sparkly cocktail dress for a night like New Year’s Eve. Trust.


If my style differs from yours, Rent the Runway features a variety of different dresses for the occasion… or any occasion, for that matter!

To take the look to the next level of glam, be sure to swipe on some COVERGIRL Colorlicious Lipstick, deliciously rich color infused with moisturizing shea butter for a lippie that’s irresistible. I’m obsessing over the rich red Succulent Cherry shade, but the product is available in 36 shades you can’t help but crave. Try hues from all four color families: smooth nudes, rich reds, yummy plums, and luscious pinks. Trust me, there’s a shade for everyone!

You can find the new COVERGIRL Colorlicious Lipstick at Walmart. If you’d rather win your own (along with a $50 Rent the Runway Gift Card!), hop on Instagram, follow me (@KLMcBroom) and show me a photo of the type of look you’d like to create for New Year’s Eve if you win using the hashtag #KissedbyCOVERGIRL. Don’t forget to tag me in it! Good luck!

[Disclosure: This post was sponsored by COVERGIRL via SheSpeaks.]

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The Makeup Show Holiday Pop-Up Shop NYC Returns This Weekend


The Makeup Show opens its doors to the public at the return of their highly anticipated Holiday Pop-Up Shop this Saturday and Sunday. For these two days, consumers and makeup artists alike can pick up beauty products offered at steep discounts and get their holiday shopping done for the fashionistas on their list. Some of the brands will only be offering these discounts exclusively at The Makeup Show Holiday Pop-Up Shop. I know I’ll be there to check out the goods and stock up on my makeup kit favorites!

The Makeup Show Holiday Pop-Up Shop will feature over 40 top beauty brands, each selling products at discounts ranging from 20 to 40% off.  Participating brands include Kevyn Aucoin, Stila Cosmetics, Crown Brush, Static Nails, Armour Beauty, INGLOT Cosmetics, MAKE UP FOR EVER, Temptu, Obsessive Compulsive Cosmetics, Mario Badescu, among many others.

The Makeup Show Holiday Pop-Up Shop is held on Saturday, December 6, 2014 from 11 a.m. to 6 p.m. and on Sunday December 7, 2014 from 10 a.m. to 5 p.m. at Metropolitan Pavilion, 123 West 18th Street, 4th Floor, in NYC.  Tickets are $25 each day, and can be purchased here. See you there!

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Get the Look: Victoria Beckham at the British Fashion Awards


All hail Posh Spice.

The fashion icon looked stunning earlier this week at the British Fashion Awards. Celebrity makeup artist Sarah Lucero created this gorgeous beauty look for Victoria Beckham at the event, where Poshy took home the “Brand of the Year” award.

Sarah’s inspiration for this look was “glossy glam.” She kept the focus on the eyes and brows. Soft, sultry, sexy eye makeup was the highlight of the evening’s look. Read on for the scoop on the beauty products she used to get this sleek effect…

BROWS: Stila Stay All Day Waterproof Brow Color in Dark was used to create a soft, feathery, fuller looking brow to frame the entire face and keep them looking natural. #browsonfleek

EYES: Smudge Stick Waterproof Eye Liner in Deep Burgundy and the Eyes Are the Window Palette in Soul were layered to create the eye look. Mile High Lashes Mascara completed the look.

FACE: Complexion was kept fresh. To enhance Victoria’s naturally glowing skin, Sarah blended Stila CC Cream with a foundation brush all over the face. Shape & Shade Contour Duo (new for Spring 2015) was used to heighten cheekbones and Convertible Color in Camellia was added for a pop of color on cheeks.

LIPS: Lips were kept matte by combining Makeup Forever Lip Liner #23 and Convertible Color in Camellia.

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The #GlamBeauty100 Results are in!


I’m sure most of you remember all of the excitement buzzing around the #GlamBeauty100 for the past couple months! For those of you who missed my previous squealing, here’s a recap. Literally the day after I arrived in New York, I was invited on a whirlwind trip to Los Angeles to be a judge for the #GlamBeauty100.

As part of an exclusive group of style arbiters and experts, I helped to determine the definitive list of 2014’s best new beauty products alongside some serious beauty insiders. I mean, serious. The judging panel consisted of the best and brightest in beauty – a variety of makeup artists, hair stylists, colorists, manicurists, dermatologists, celebrities, and beauty bloggers. See below for the full list of beauty industry experts that took part…

The Beauty Gurus:
Charlotte Tilbury, Celebrity Makeup Artist
Deborah Lippmann, Celebrity Manicurist
Dr. David Goldberg, Renowned Cosmetic Dermatologist
Harry Josh, Celebrity Hair Stylist
Jin Soon Choi, Celebrity and Editorial Manicurist
Molly Sims, Model and Actress
Michelle Phan, YouTube Star, Makeup Entrepeneur, and Author
Rita Hazan, Celebrity Hair Colorist
Dr. Roy Geronemus, Renowned Cosmetic Dermatologist
Troy Surratt, Celebrity Makeup Artist

The Magazine Mavens:
Andrea Lavinthal, Beauty and Fashion Director, People
Jean Godfrey-June, Executive Beauty Director, Lucky
Heather Muir, Beauty Director, Fitness
Leah Wyar, Beauty Director, Cosmopolitan

The Digital Influencers, a.k.a. The #GlamFam:
Felicia Walker Benson,
Jamie Stone,
Katie Manwaring,
Katie McBroom, (me!)
Leah Ashley,
Mary Darling,
Leesha Collinge,
Rae Lyu,
Nicole Johnson,
Patrice Yursik,

I told you there were some serious people judging this thing! I still feel so honored to be a part of this incredible group of people.


The official #GlamBeauty100 results went live this week, but before I share them with you, I just have to recap the fabulousness that went down on my trip to LA with my #GlamFam.

My epic beauty adventure kicked off with my arrival at the Petit Ermitage, a unique boutique hotel in my favorite part of Cali, West Hollywood.


We were welcomed with an amazing dinner at The Church Key where they whipped up alcoholic popsicles right at our table. (Throughout the trip we also dined at other killer restaurants including PettyCash. Get the “Drunk in Love” – trust me.)

The next day we woke up bright and early to get dolled up at Salon Benjamin for the big event. We had lunch on the (seriously fairytale style) roof and then headed over to the (amazingly adorable) beauty boutique Blushington for the official #GlamBeauty100 testing festivities!




We donned lab coats and dove into thousands of products to vote which ones are the best of 2014! I was like a kid in a candy store.




For even more of a taste of what we did that day, check out this video:

I also filmed some of my favorite tips and tricks for ya!

We shot some other fun footage as well, including a video on our top beauty icons (mine is Katy Perry, duh!) and also a video on our be-all-end-all favorite beauty secrets. To see the rest, be sure to subscribe to Glam on YouTube!

And now, as promised, I will share with you how you get to see the much anticipated #GlamBeauty100 list! The full list of winners can now be viewed on Glam and in the special Glam Top 100 Beauty edition of the GlamStyle Appwhich can be downloaded in the App Store. You’ll love it, trust me.

So, go download the app, feast your eyes on all of the amazingness we discovered, and also keep an eye out for my roundup of personal faves from our top 100, too! ;)

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Help Girls Succeed with the COVERGIRL #GirlsCan Campaign


My friends over at COVERGIRL know that #GirlsCan follow their dreams and turn any can’t into a can! I am a firm believer in this sentiment, so I’m overjoyed to share the news about this movement!

Through the end of November, COVERGIRL is turning can’t into can by donating $50,000 to Dress for Success. If you aren’t already familiar with this amazing cause, Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing  professional attire, a network of support, and the career development tools to help women thrive in work and life. It’s an incredible organization and I’m thrilled CG selected it for this campaign.

Ready for some more girl power? Take it away, Ellen…

In the spirit of empowerment, COVERGIRL asked me to share my own #GirlsCan moment.

The one that pops into my mind immediately is my recent move to NYC! I literally dropped my life in Florida and flew my little blog and I to New York to try and make it in the big city. Why? Because I believe in myself. Because I’m determined. Because I CAN.

Trust me though, it took me a long while to get to here. I didn’t always think that way. Many times I utilize the “fake it ’til you make it” mentality. I truly believe that if you look powerful, you feel powerful. If you can trick yourself into feeling confident, you will eventually embody that confidence. So, whenever you’re feeling insecure or having a “can’t” moment, sweep on a statement eye with your COVERGIRL mascara (I’m wearing the Professional All-in-One Mascara), and apply a power lip (I’m wearing CG Lipslicks Smoochies Lip Gloss in Sizzle). It works! Trust me.


Want to win a $25 Walmart gift card to buy some of your own COVERGIRL goodies? See the Rafflecopter widget below to enter!

a Rafflecopter giveaway

[Disclosure: Walmart gift cards, product, and information have been provided by COVERGIRL.]

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Cosmopolitan’s #FunFearlessLife Weekend Kicks Off This Saturday


Hey beauties! Just wanted to share some info on an amazing event coming up this weekend at Lincoln Center in NYC! If you haven’t already heard, Cosmopolitan magazine is hosting a killer lineup of inspirational powerhouses to teach you how to live your most fun, fearless life! Speakers include amazing women like Shay Mitchell and Sara Blakely. (Pretty Little Liars and Spanx are like my favorite things on this planet, so I’m pretty stoked.) Kelly Osbourne, Chrissy Teigen, and Cosmo EIC Joanna Coles will also share their fab insider secrets at the event. The two-day fun fest promises to leave you energized, empowered, and ready to kick some ass!

Another plus? #FunFearlessLife is presented by Maybelline New York, so you know what that means! TONS of fun beautylicious activities speckled throughout the inspiring event. I spoke to my friends over at Maybelline and got the scoop on exactly what makeup themed fun will be going down:

  • MNY “Make Your Mark” girls will sample The Creamy Mattes Color Sensational Lip Color.
  • 10 MNY makeup touchup stations with photo activation will be open throughout the two days.
  • “Kisses for the Troops!” in partnership, as always, with Cosmo.
  • Anne Marie Nelson-Bogle, Vice President, Maybelline Marketing, will be speaking on the “Make Your Mark” panel hosted by Aliza Licht aka DKNY PR Girl currently scheduled for 3:35 p.m. on Saturday.
  • Express Fashion Show! Express, a partner of the event, will be presenting 10 “desk to dinner” looks with makeup by MNY.
  • VIP Networking Cocktail Party at Hearst Tower, sponsored by MNY, takes place from 7 to 9 p.m. on Saturday with MNY elements throughout.

All conference attendees will also receive a Maybelline gift bag with star products. Additionally, MNY will be integrated throughout the whole event with signage, videos on the main screen, makeup touchups for talent, beauty tips emailed to attendees and more! Click here for additional info on the event and to purchase tickets.

I’m so pumped for this two day crash course in living fearlessly. Of course, I’ll be covering it for Martinis and Mascara, so keep an eye out for my post after the event! If you are attending the event, please come up and say hi! (I’ll be the one with the red, pink, and orange hair.) And as always, I’ll be live tweeting and Instagramming my face off, so be sure to follow me @KLMcBroom so we can connect. See you there! ;)

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Enter the TRESemme Transformation Social Contest and win a Prize Pack


You know I love a good contest! This one, put on by my friends at TRESemme, is super fun (and easy!) to enter.

All you need to do to enter is post a side-by-side beauty transformation photo on Instagram. To do this, just snap a before photo, style up your hair into something fabulous using your fav TRESemme products, and take an after photo. Use a photo collage app (I like PicStich!) to create your all-in-one transformation photo. Then, share your hair transformation with your split pic on Insta using the hashtag #TresemmeTransformation for a chance to win a TRESemmé prize pack! To give you an idea, here’s an example of what I would do:

TRESemme photo

Before picture featuring my flat, thin, lifeless hair. After picture illustrates my strands with a little more oomph! Once you’ve done your version, fill out the form at this link and include the link to your Instagram post. To get your Instagram link visit, log in, and find the link to your photo. It will be in the format of

To retrieve the link from your Instagram mobile app, go to your profile picture on the app, click the “…” in the bottom right hand corner, and then select “Copy Share URL”.

The prize pack includes:

  • $50 Walmart gift card
  • Premium Hair Straightener
  • Tresemme Keratin Smooth 7 Day Smooth System Shampoo
  • Tresemme Keratin Smooth 7 Day Smooth System Conditioner
  • Tresemme Keratin Smooth 7 Day Smooth System Heat Activated Treatment

What are you waiting for? Go PicStitch it up! ;)

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[Disclosure: This post was sponsored by TRESemme via lunchbox, but all opinions are my own.]

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