How to Maintain Blonde Hair

As most of you know, I went blonde this year after a decade of dying my hair fire engine red! It was definitely a process, but I’ve finally got the right shade thanks to my amazing colorist Rachel Bodt.

Now that I’ve reached my #blondegoals, I want need to ensure I’m doing everything I can to keep my blonde looking bright and beautiful.

It’s no secret that using purple shampoo to tone will knock out brassiness and that it’s best to use hydrating products as all of the processing can leave your strands parched. But I wanted to know what else can I do to keep my locks looking their bombshell blonde best? Luckily, I have Rachel on speed dial, so I got the scoop from her.

Read her tips below and get ready to take notes!

  1. “A shower filter,” Rachel said is the first thing that you need to maintain beautiful blonde color. “It may sound weird, but the water (especially in NYC) is treated with all kind of chemicals. Since blonde hair is more porous, it’s more receptive to minerals and other chemicals that could make your blonde dingy and not as bright.”
  2. She also swears by the original bond builder: Olaplex. “Olaplex is my go to treatment – it keeps the hair healthy and strong. It’s less about the cosmetic feel and more about the interior structure. It really helps the hair to maintain its health.”
  3. “I also always recommend using a blow dry spray or serum,” she said. “People forget that you can get breakage from the blowdryer, the combination of highlighted hair and high heat is due for breakage. Use something like Redken Argan Oil or Cutler Protectant Spray to put a barrier between the heat and your fresh hair color.”

I Was Featured in Harper’s BAZAAR!

Katie McBroom

Ok, so you might remember me teasing to a little project I worked on a while back…

And now I can finally reveal what I was doing!!

Drumroll please…

I was shooting a makeover video for Harper’s BAZAAR!

(I know, RIGHT?!)

Shout out to my team of celebrity stylists who made me feel like a million bucks at the Plaza that day – hairstylist Matt Fugate, makeup artist Katie Jane Hughes, and fashion stylist Christopher Kim. #sofancy

Check out the full video below!

Meet My New Hair Color Guru: Rachel Bodt

Rachel Bodt Color

⬆️ My new hair thanks to the amazing Rachel Bodt. ⬆️

I knew when I was seated next to Heather Graham in the waiting area that I would be in good hands at Cutler Salon.

Truthfully though, I had a pretty good feeling about the fate of my hair even before I walked in. I was referred to Cutler colorist Rachel Bodt by my amazing friend Loni. (She famously went blonde herself and lived to tell the tale to Cosmo, so I trust her with every strand on my head.)

Now I know first hand why Rachel is Loni’s (and Gigi Hadid’s and Emily Blunt’s and Tilda Swinton’s and Marisa Tomei’s and… you get the picture) mane chick.

Rachel is one of the most sought after celeb colorists in the city. With a decade of experience working at one of the leading salons in Manhattan, she knows a thing or two about color. She has an excellent eye and knew how to articulate what I wanted(/needed) better than I could myself.

Before visiting Rachel, I had admittedly hit the purple shampoo too hard and had a weird purple gray tinge lurking throughout my recently blonded locks. It started to look a little weird because my (extremely overgrown) regrowth was warm and looked even more disconnected juxtaposed with my dry, silvery ends. Not a cute look. I wanted it blended and warmed up just a little… but Rachel knew what I needed without me even having to say it.

After a full head of expertly applied highlights, series of Redken Shades EQ toning glosses and a much-needed Olaplex treatment, Rachel took me to a creamier, beigey blonde that makes much more sense with my skin tone and blends effortlessly with my natural root shade. I’m living for my new color and feel like a million bucks!

Beyond giving me life with my new hair, Rachel was a dream to hang with and instantly felt like a best friend I had known for years. This aspect of matching with a colorist is imperative for me, so I was thrilled to discover I love her personality as much as her technique.

Take a peek below to see more of Rachel’s amazing work:

Incredible right!?!

Stay tuned to hear much more about my new color guru. I will most definitely be keeping her on my speed dial for hair tips and will be sure to share them with you all! 💁

Martinis and Mascara: Behind the Scenes

Katie McBroom TapInfluence

Hi lovelies! I was recently featured by influencer marketing agency TapInfluence on their blog, The Soapbox.

In the article I share some insight into the blogging world as well as tips and tricks for aspiring bloggers!

If you’re interested, head over to my interview on The Soapbox and take a peek. Would love to hear what you think! xoxo

Happy 60th Anniversary, Dove!

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Dove has been a staple in my beauty routine for as long as I can remember. In fact, I think the classic Dove beauty bar might have been the very first beauty product I ever used! That’s why I’m so thrilled to partner with my friends at Dove to help celebrate their 60th Anniversary.

For generations, Dove has been not just a bar of soap or a shampoo, but a source of confidence, too. Through both their products and their campaigns, they’ve helped women everywhere develop a positive relationship with the way they look.

You all know how I’m a huge proponent of body positivity and all that Dove stands for, so I hope you’ll all join me to celebrate each other with a brand that empowers us!

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To commemorate the 60th anniversary, I stopped by my local CVS to stock up on some of my favorite Dove hair and skin products. It’s winter and my skin and hair need serious hydrating, so I picked up the Deep Moisture body wash, Daily Moisture shampoo, Advanced Care deodorant, and I even snagged a limited edition beauty bar for myself!

Their skin products are gentle, give me softer smoother skin and are dermatologist recommended. The Daily Moisture shampoo nourishes my hair leaving it silky and manageable, too.

These are great affordable additions to add to your bag next time you’re at CVS! In fact, CVS is hosting a BOGO deal today through March 11th on select Dove products! You can also buy 2 and get $3 ExtraBucks rewards. It’s a good time to go shopping.

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And to further celebrate Dove’s 60th anniversary, I am hosting a gift card giveaway! To enter, take a photo explaining how you #RaiseTheBeautyBar, tag me (@martinisandmascara) and post it to your Instagram feed. Winners will receive a $50 dollar CVS gift card, so you can purchase all the Dove products you want! Read the official rules here.

I can’t wait to see all of your great posts and celebrate with you, so don’t forget to tag #RaiseTheBeautyBar, #CVS, and #Sweepstakes in your posts. Good luck, beauties!

[Post sponsored by Mirum Shopper. Opinions are 100% my own.]