You Can Officially Shop the Lilly Pulitzer for Target Collection Now

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I may reside in the great state of New York now, but I spent over two decades of my life drinking the sea air in the Palm Beaches. Lilly Pulitzer is a Palm Beach icon and a brand I truly admire, so I was thrilled to hear about the colorful collaboration with Target, which officially launched this morning (and already broke the internet).

Twitter erupted when the #LillyForTarget collab was announced with an onslaught of elitist tweets from Lily fans disapproving of the partnership. This could be my inner basic talking (I am admittedly guilty of loving Pumpkin Spice Lattes and idolizing Carrie Bradshaw), but I think there is nothing wrong with making fashion accessible for the average woman. So there.


With a collection of 250 resort-inspired pieces, you’ve never seen so many ways to dress yourself in head-to-toe Lilly! All items range from $2 to $250 and can easily take you from daytime chic to night-time glam. Start with one of the essential lace-accented shift dresses, add espadrilles and finish with a chic headscarf or printed bobby pins to take your look to the next level.

In addition to the traditional fashions and shimmering accessories, Lilly for Target also features two of my favorite things – glam barware and curated cosmetics. You can stock up on swizzle sticks in silver and gold, tinted glass champagne coupes and the cutest Collins glasses. In the beauty department, an assortment of exclusive L’Oreal lipsticks and Essie nail polishes, just for this collaboration, will help complete your look.

I’ve been drooling over all of this since it was first announced, so I’ve had plenty of time to pinpoint my absolute must-haves. Read on to peek at what I’ll be scooping up today!

Strapless Maxi Dress in Nosey Posie

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Shift Dress in Fan Dance

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Flounce Dress in Sea Urchin For You

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Underwire One Piece Swimsuit in Upstream

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Gold Starfish Sandals

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Gold Charm Bangle

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Gold Embroidered Clutch

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Raffia Tote in My Fans

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Cocktail Glasses with Gold Rim

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Nosie Posey Printed Elastics

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Essie Nail Polish in Where’s My Chauffeur?

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L’Oreal Designer Extraordinaire Lipstick Coral Encore

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SO FUN, right?! Which pieces are your favorites? Remember, life is a party. Dress like it!

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