Obsession of the Day: BeautyDNA


Dubbed “The Pandora of Beauty,” BeautyDNA is an amazing new concept from the beauty geniuses behind NewBeauty Magazine. I’m obsessed. At first glance, I thought it was just another subscription service, but I was so wrong. BeautyDNA features an extremely detailed discovery system with a more customized approach than any other I’ve encountered.

Through patented technology, this unique tool scans thousands of items in its database to deliver members a full-size, name brand product for the skin, hair or body each month that perfectly matches their beauty profile. The first step in the process is to fill out a detailed questionnaire that asks your preferences on just about every characteristic a product can have. From smell and texture to ingredients and level of absorption, you essentially craft the perfect product based on your answers.

For the full scoop on how it works, check out this video:

Amazing, right? It’s one of those concepts I wish I had thought of myself. I recently received my first BeautyDNA box and I can tell you that the system works!


I am beyond picky when it comes to skincare. Like, beyond. This is mostly due to the fact that I have extremely sensitive skin and I’m pretty particular when it comes to scent. Luckily, the BeautyDNA profiling system has all of that covered.


Based on my questionnaire, BeautyDNA knew that I like hydrating, anti-inflammatory, lightweight products that contain lavender and smell amazing. So, they sent me just that.


I’m now a huge fan of the Coola Fresh Relief Face Serum. This protective, anti-inflammatory moisturizer cools and nourishes stressed and sun-damaged skin while shielding it from environmental exposure. It’s perfect for me. Thanks, BeautyDNA!


Ready to try it? BeautyDNA is just $25 per month with free shipping. For additional information or to sign up for this awesome service, click here. 🙂

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