Obsession of the Day: AJ Crimson Creme Foundation


I’m a hard nut to crack when it comes to foundation. I branch out for certain occasions, but I usually prefer to work with cream foundations, both for personal and professional use. I like that they are easier to customize and generally they stay on longer than other types thanks to the high pigment content.

I easily fall in love with other types of cosmetics (lipstick and eyeshadow especially), but foundation has to pass a series of tests. Sometimes I’ll like the shade and the texture, but the formula will break me out. Sometimes I’ll really like the consistency, but the shade is off. Sometimes the shade is spot on, but it doesn’t blend easily. It’s a tricky situation and I have pretty high standards. And I’m super picky about the pigment to vehicle ratio. Yes, I just said that.

With that said, I’m pleased to announce that AJ Crimson’s Creme Foundation passed all of my tests! I love it. I have been wearing shade #1 and by some miracle of the makeup world, it matches my skin perfectly! I LOVE that the masterminds in AJ Crimson’s lab thought to include colors for both the really light (#PaleGirlProblems) and colors for really dark toned skin too.

For those of you who are familiar with cream bases, AJ Crimson’s foundation is like Joe Blasco Studio Base and Mehron Celebre HD had a baby. It melts into the skin providing a flawless finish with buildable coverage.

If I ever meet AJ at a beauty event I’m going to give him a great big hug.

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